Associate Vice President, Product Marketing

at  Geotab

WHO WE ARE

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

WHO YOU ARE:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, Product Marketing who will build and lead the Product Marketing team and shape the Product Marketing discipline. If you love technology, and are keen to join an industry leader — we would love to hear from you!

WHAT YOU’LL DO:

As an Associate Vice President, Product Marketing your key area of responsibility will be to own end-to-end Product marketing - both the strategic vision and tactical go-to-market execution for Geotab’s offerings. The AVP, Product Marketing will build and lead the Product Marketing team and shape the Product Marketing discipline. This includes defining the role Product Marketing plays in both the Product/Research and Development organization as well as the Marketing teams. The AVP and team will own Geotab’s product go-to-market strategies, and ultimately be accountable for product storytelling and product growth at Geotab. You will need to work closely with Geotab product, sales, and marketing to drive product and solution go-to-market strategy and execution, as well as elevate the company, platform, product and solution messaging and positioning.

WHAT YOU’LL BRING TO THE ROLE

• 8-10 years of experience building and leading product marketing teams. Must have experience leading a team of multiple Product Marketers across a broad spectrum of product areas.
• Bachelor’s in Engineering/Computer Science/Business.
• MBA or other advanced degree in Marketing, Business, or a related field is highly valued.
• Certifications in digital marketing, product management, or related fields (e.g., Pragmatic Marketing, Google Analytics) are a plus.
• Strong executive presence with the ability to influence and inspire at all levels of the organization.
• Ability to lead cross-functional teams and collaborate closely with product & marketing colleagues.
• Proven ability to provide the overall marketing direction for a solution, or set of solutions in an industry or functional area, including building a market-driven business case, developing a marketing and launch plan, creating compelling messaging based on customer pain points, and working closely with customers, industry experts, press and analysts.
• Ambitious. Self starter, resourceful with strong analytical skills with the ability to find creative ways to grow products; An entrepreneurial drive and work ethic.
• Organized. Keep the team, and multiple stakeholder teams on track, and on message.
• Deep understanding of technology and the ability to communicate complex technical concepts to non-technical audiences; Passion for technology and technical products.
• Strategic mindset, with a keen sense of priorities, along with an ability to pivot as the landscape changes
• Analytical. View growth marketing problems with an analytical lens.
• Experience working with ecosystem partners, technology partners and system integrators to develop and implement partner marketing plans.
• Proven experience in leading change management initiatives, particularly in dynamic and fast-paced environments.
• Experience in managing global teams and understanding of international markets and cultural differences.
• Strong negotiation skills with the ability to secure buy-in and resources for product marketing initiatives.
• A track record of innovative thinking and the ability to develop unique marketing strategies that differentiate Geotab in the marketplace.
• Excellent written and verbal communication skills including:
• Good listener, empathetic and enjoy interacting wit, and learning from, customers
• Ability to stitch together disparate insights to uncover common patterns
• Strong presentation skills (in person and virtually) and ability to deliver training effectively
• Ability to travel occasionally with a valid passport is required.
  If you got this far, we hope you’re feeling excited about this role! Even if you don’t feel you meet every single requirement, we still encourage you to apply.