Asst Manager/Senior Executive-Marketing campaign execution

at  Sourceo

CAMPAIGN STRATEGY

• Identify and pursue revenue enhancement opportunities and marketing initiatives aimed at achieving revenue targets
• Collaborate with internal stakeholders to align campaign objectives with overall business goals, product launches, and promotional strategies
• Define, implement, and continuously refine the customer segmentation strategy and journey
• Identify key customer segments for targeted campaigns and develop personalized messaging strategies to drive engagement
• Monitor campaign performance, analyze data, and report on key metrics such as open rates, click-through rates and conversion rates to optimize results
• Utilize SQL to extract and analyze customer data, providing actionable insights to optimize campaign performance
• Implement A/B testing and data-driven optimizations to improve campaign effectiveness

QUALIFICATIONS

• Degree in Marketing, Business, Statistics or similar field
• Minimum 3-5 years of work experience in campaign management, preferably in telecommunications, tech, FMCG or a related industry
• Understanding of Digital Marketing and Social Media Marketing
• Good working knowledge of Tableau as well as SQL
  Job Type: Permanent
  Pay: $5,000.00 - $6,000.00 per month

Benefits:

• Dental insurance
• Health insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Experience:

• Tableau/PowerBI: 1 year (Required)
• SQL: 1 year (Required)
• marketing campaign execution: 1 year (Required)

Please refer the Job description for details