Asst.Marketing Communication Manager (Electronics & Home Appliances)

at  Ascentech Services Ltd

JOB DESCRIPTION/REQUIREMENTS

Key Responsibilities:

• Develop and implement comprehensive marketing communications strategies aligned with business objectives and local market dynamics.
• Lead the planning and execution of integrated marketing campaigns across multiple channels, including traditional media, digital platforms, social media, and events.
• Collaborate with cross-functional teams, including product management, sales, and creative services, to develop compelling marketing collateral and messaging that resonate with the target audience.
• Manage advertising campaigns, including media planning, creative development, and performance tracking, to maximize reach and effectiveness.
• Cultivate relationships with media outlets, influencers, and key stakeholders to secure press coverage and PR opportunities that elevate brand visibility and credibility.
• Oversee the development of digital marketing assets and content, including website copy, blog posts, social media posts, and email newsletters, to engage and educate consumers.
• Monitor and analyze marketing communications performance metrics, including brand awareness, website traffic, social media engagement, and PR impressions, and leverage insights to optimize strategies and tactics.
• Manage the marketing communications budget, ensuring efficient allocation of resources to achieve business objectives and maximize ROI.
• Stay abreast of industry trends, emerging technologies, and best practices in marketing communications to continually innovate and enhance our approach.
• Provide regular reporting and insights to senior management on marketing communications performance, highlighting successes, challenges, and opportunities for improvement.

Qualification & Experience:
Ø Bachelor’s degree in Marketing, Communications, Public Relations, or related field; MBA preferred.
Ø Minimum of 5 years of experience in marketing communications, preferably within the consumer electronics industry or related sector.
Ø Proven track record of developing and executing successful marketing communications campaigns and initiatives.
Ø Strong understanding of the Nigerian market landscape, consumer behavior, and media landscape.
Ø Excellent communication, negotiation, and relationship-building skills.
Ø Creative thinker with a strategic mindset and a passion for storytelling.
Ø Analytical mindset with the ability to interpret data and insights to drive marketing decisions.
Ø Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
Ø Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Fluency in English; knowledge of local languages is a plus.

Benefit:

• Leave Allowance, Pension, Productivity Bonus, Health Insurance and Performance Based Increment.

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• Develop and implement comprehensive marketing communications strategies aligned with business objectives and local market dynamics.
• Lead the planning and execution of integrated marketing campaigns across multiple channels, including traditional media, digital platforms, social media, and events.
• Collaborate with cross-functional teams, including product management, sales, and creative services, to develop compelling marketing collateral and messaging that resonate with the target audience.
• Manage advertising campaigns, including media planning, creative development, and performance tracking, to maximize reach and effectiveness.
• Cultivate relationships with media outlets, influencers, and key stakeholders to secure press coverage and PR opportunities that elevate brand visibility and credibility.
• Oversee the development of digital marketing assets and content, including website copy, blog posts, social media posts, and email newsletters, to engage and educate consumers.
• Monitor and analyze marketing communications performance metrics, including brand awareness, website traffic, social media engagement, and PR impressions, and leverage insights to optimize strategies and tactics.
• Manage the marketing communications budget, ensuring efficient allocation of resources to achieve business objectives and maximize ROI.
• Stay abreast of industry trends, emerging technologies, and best practices in marketing communications to continually innovate and enhance our approach.
• Provide regular reporting and insights to senior management on marketing communications performance, highlighting successes, challenges, and opportunities for improvement