Audience Insights Strategist, Advisor

at  Zebra Technologies

QUALIFICATIONS:

• Power Bi or other visualization tool
• Marketing oriented and data-driven individual
• Knowledge of data architecture, warehouses, business intelligence tools and data management platforms.
• Attention to detail with ability to stand back to see the bigger picture for greater understanding.
• Ability to identify the relevant data sources that constitute marketing data profiles.
• Analysis skills, what-if thinking and data-curiosity. Identify data characteristics to drive segmentation.
• Mapping data gaps and managing approaches to acquire missing data.
• Robust approach to measurement for proof-based results.
• Ability to create recommendations from data analysis for segmentation and targeting.
• Knowledge of digital journey engagement flows, engagement scoring and reporting.
• Knowledge of predictive modeling and application across the customer and partner journey.
• Building new ways to visualize and share data in self-service dashboards.
• Strong partnering with key teams to share best data practices, governance and skills exchange; collaborates well with other subject matter experts.
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• Analyse and interpret customer journey behavior by difference audience types.
• Analyse specified content topics (typically vertical but can be product) to provide insights on digital campaign design and performance, and performance over the relevant journey stages and substages.
• Investigate, interpret and understand complex modelled and unmodelled data and translate it into value driven insight.
• Produce insights to support better marketing planning, campaign design and goal effectiveness.
• Present findings and recommendations to stakeholders, share analytical insights meaningfully to wide-ranging audiences.
• Design, develop and deploy dashboards (PowerBI) and reports for stakeholders to track the effectiveness of journeys and key performance metrics.
• Work with other analysts, stakeholders, and internal teams to ensure we have the data required to support and deliver analytics and key reporting metrics.
• Participate in the data and analytics community through collaborations, sharing of best practices, learnings and insights.
• Evolve the existing journey flow and touchpoint analysis approach program to broaden the capacity and impact of the team