Automation Associate Manager - Global

at  Deciem

WHAT ON EARTH IS DECIEM?

Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co-Founder and CEO, Nicola Kilner.
We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!

WHAT WE’RE LOOKING FOR

Reporting into the Senior Manager of CRM, the Automation Associate Manager - Global will be responsible for the technical email builds, along with data reporting & analysis of our CRM campaigns and automations. We are looking for a candidate that has salesforce marketing expertise, and a performance driven mindset.
This is a hybrid role based out of our Toronto office.

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

• Proven experience (3+ years) in CRM / email platform management
• Proven experience with enterprise CRM platforms such as Salesforce Marketing Cloud, Salesforce Data Cloud, or similar technologies like Responsys and Klaviyo working experience with popular analytics platforms and reporting tools including Google Analytics (360 or GA4, GA 4 preferred), Looker, Microsoft BI, and others.
• Understanding of international data compliance laws (CASL, GDPR, etc.)
• HTML, CSS, and basic SQL skills are a must
• Experience working in eCommerce, beauty industry and/or with loyalty programs is an asset
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and generate actionable insights.

Technical Responsibilities:

• Develop and implement CRM Email Journey programs end to end to drive customer acquisition, retention, and loyalty
• Maintain and optimize email templates for updates such as Branding, browser platform updates (Gmail, Apple Mail etc.), Dark Mode optimization, additional templates, personalization, and overall enhancements
• Lead the implementation of new Salesforce Marketing Cloud features and functionalities, collaborating with technical teams and agencies on requirements and ROI
• Create and analyze audience segmentations for personalization of email sends and reporting purposes
• Develop, QA, and deploy all marketing email assets to support all activations such as Campaigns, Always on, Promotions, Loyalty etc. and account for localized translations where applicable

Analysis & Reporting, Optimization:

• Manage and optimize CRM Programs, activations and content through A/B testing, segmentation, and personalization using P1 data
• Map and analyze customer journeys to identify new touchpoints and enhance the overall customer experience.
• Manage CRM performance reports (weekly, monthly, yearly) of activations and track key metrics and KPIs
• Analyze customer data and campaign performance to identify trends, insights, and opportunities for improvement and enhancements
• Develop and maintain dashboards and reports to monitor CRM performance, providing actionable insights to steer email strategy