Automotive Best in class 4x4 Marketing Specialist

at  Weissach

About Weissach INEOS Grenadier
Weissach INEOS Grenadier is the exclusive dealership for the INEOS Grenadier in Western Canada, offering a rare opportunity to work with a world-class, purpose-built 4x4 vehicle. Weissach Vancouver is a luxury 4x4 automotive industry leader, representing world-class brands and delivering unparalleled experiences to car enthusiasts. Our team thrives on creativity, innovation, and professionalism, and we’re looking for a talented marketing professional to join us on our exciting journey.

ABOUT THE ROLE:

We’re seeking an Automotive Marketing Specialist to lead, innovate, and execute all aspects of our marketing efforts. This role requires a dynamic, process-driven individual who can strategize, create, and deliver impactful campaigns while representing Weissach Vancouver professionally and passionately.

KEY RESPONSIBILITIES:

• Strategic Marketing Leadership:
• Develop and execute innovative digital marketing campaigns to grow our brand presence and engagement.
• Plan and implement a comprehensive social media strategy across platforms, including TikTok, Instagram, Facebook, and more.
• Design and manage targeted ad campaigns to drive traffic, leads, and conversions.
• Content Creation:
• Create engaging content, including videography, photography, blogs, and sales enablement materials, that reflects Weissach luxury brand identity.
• Manage influencer campaigns, building strong partnerships to amplify our reach.
• Oversee and update the company website using WordPress, ensuring it stays current and impactful.
• Event Management:
• Plan and execute all of the Weissach customer events, plan new launches, attend car shows, and more, maintaining professionalism when engaging with customers, partners, and stakeholders.
• Represent Weissach Vancouver at events, building lasting relationships and promoting our brand with world-class standards.
• Working flexible hours is expected, including weekends and late nights, to ensure successful event execution.
• Collaboration & Team Leadership:
• Lead and mentor a junior marketing team, fostering growth and collaboration.
• Collaborate with external agencies, vendors, and high-profile brand partners to deliver top-tier campaigns.
• Support the sales team with marketing collateral, testimonials, brochures, promotional campaigns, templates, and more.
• Process & Analytics:
• Monitor and analyze performance metrics, refining strategies to maximize ROI.
• Leverage CRM systems to enhance customer experiences and optimize marketing campaigns.
• Ensure all initiatives follow brand standards, guidelines, and company SOPs.