B2B Growth Marketing Lead

at  Flow Neuroscience

B2B GROWTH LEAD [MARKETING]

Flow Neuroscience
Hybrid Remote - 1 day per week in London office (office currently in Battersea Power Station)

REQUIREMENTS

• 4+ years working in a Growth role in a fast paced environment
• Data-led. You must be led by the data and used to working with CAC and LTV metrics

-Experience owning the end-to-end creation, execution and management of testing campaigns, and rolling these out when they are successful across a variety a touchpoints (we don’t care which ones, as long as you can demonstrate they were effective - e.g. Digital, OOH, events, conferences, flyering, Direct Mail)

• A lifelong learning attitude with a continuous eye on development and improvement
• Experience using analytics tooling (GA is a mandatory, Amplitude is nice to have)) and AB testing to measure the impact of your work

The goal of Flow’s B2B business is to integrate Flow into clinical treatment pathways. This means clinicians (psychiatrists, psychologists etc.) recommending Flow to their patients who have depression
We know two things with good confidence:
1. Once clinicians see Flow’s data, they are intrigued and often want to test the treatment
2. Once they test the treatment and see first-hand what Flow can do for their patients, they quickly integrate Flow into their treatment offering
We don’t yet know with confidence how to find and bring clinicians into the funnel. Your role is to set up and run a robust testing backlog, to establish scalable marketing channels that enable Flow to get its data and product in front of thousands of clinicians across Europe.
We haven’t solved this problem yet, which means we can’t be sure what channel expertise we will need, so we’re looking for a growth generalist. We suspect email and content are important, but it’s up to you to find out. This job will excite you if you care more about the problem than the solution.