B2B Marketing Executive

at  Alison

We believe that free education, more than anything, has the power to break through boundaries and transform lives.
Alison is the world’s largest free online empowerment platform, offering free courses and career
development tools to everyone, everywhere, at any subject level. We are a for-profit social enterprise empowering over 40 million learners, and are on a mission to make workplace skills training and education accessible to all. Founded in 2007, Alison is headquartered in Galway, Ireland, but we are a global virtual team operating from 30+ countries worldwide and are interested in the best talent from anywhere. All positions at Alison are Remote-Home-Based unless stated otherwise.
In 2024, Alison launched a revolutionary Free LMS (Learning Management System) with the same mission, but to empower organisations as a whole for free. With Free LMS, our goal is to help organisations invest in their most valuable asset — their people, by training, upskilling, and reskilling them. Through this free intuitive platform and the 5,000+ courses within it, Alison is helping SMEs, NGOs, Educational Institutions, membership associations, and budget-restricted organisations across the world to create learning cultures which engage, retain and increase the effectiveness of their people — without the burden of inaccessible, costly traditional learning solutions.
Role and responsibilities
Alison’s B2B team is seeking a proactive, creative, strategic B2B Marketer to support our continued growth. Once you join the team, you will be required to do the following:
Be responsible for creating marketing content and collateral, with the help of marketing designers, from concept to delivery, across the B2B product suite.
Be responsible for copywriting for marketing and business documents like presentation decks, brochures, social posts, email, monthly newsletters, ad-copy, landing pages etc.
Review and update existing copy on the website.
Assist the B2B Team with coming up with new ways to engage with our valued clients and prospective partners.
Liaise with the Publishing Team to ensure you have the right content which can be used for marketing, so that you can use it to nurture clients with skills-specific emails and industry-specific emails.
Partner the B2B Team to gather testimonials, case studies, and interviews for PR & Marketing.
Develop buyer personas and segmentation strategies.
Assist in the refresh of our LMS competitive analysis.
Create a 12 month B2B marketing strategy.
Attend weekly catch-up meetings, as well as other relevant meetings as needed
Come up with innovative ideas for organic social media marketing.
Play a part in growing our B2B LinkedIn Page which is at its nascent stage.
Skills and qualifications
Essential Experience: At least 2 years experience within a B2B Marketing role, strong copy-writing skills, experience with SaaS solutions, and use of CRM systems.
Advantageous Experience: Use of Zoho CRM, use of Jira, experience working with SMEs, global marketing experience, and video creation skills..
Bachelor’s degree in Copywriting, Communication, Marketing, Advertising or a related field
You have a problem-solver mindset.
You have a proactive approach, a desire to bring value to clients, and an autonomous working style.
You ‘act like an owner’, as you will own the Client Voice and help the team to build the B2B Marketing function.
You have strong communication (verbal & written), particularly content creation skills.
You have previous experience developing personas and segmentation strategies.
You are a strong team player and are quick to express your ideas.
Why Alison
Make an impact in the world by spreading education to everyone for free
Make a meaningful difference to organisational culture, and in turn, the careers of people across the world
100% remote work
5 day work-weeks
Flexible work hours
Opportunity to work with a diverse group of individuals from across the globe, every day
Yearly Christmas holidays in the last week of December
No working weekends
Location: Virtual (Base in the West of Ireland preferred)
Job type: Permanent full-time
Qualifications: Third Level Degree

Please refer the Job description for details