B2B Marketing Executive

at  carwow

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.
What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

ABOUT THE ROLE

We’re seeking a talented and driven B2B Marketing Executive to join our team. Connecting buyers and sellers is what we do. We work with 6,000+ dealers, manufacturers and leasing partners internationally, helping them to reach more people who are looking to change their cars. Daily online auctions, new and used car sales, brand building, marketing and advertising, data driven tools; we offer it all.
Late last year, we unveiled a game-changing global rebrand, repositioning the role of Carwow in the industry. Earlier this year, we acquired AutoExpress, evo, driving electric and carbuyer; meaning we’re now home to a portfolio of personality-rich traffic driving brands with authority and expertise. You’ll play a major role in communicating all the exciting opportunities these developments will deliver to our B2B audience to drive the acquisition of new partners and increase revenue per existing partner. The ideal candidate will play a pivotal role in devising and implementing strategies that elevate Carwow’s brand fame, grow partner engagement, and foster lasting partnerships.
You’ll help to develop and support initiatives that attract new business and strengthen existing relationships, including activity across the full marketing mix. This is a varied role which involves both online and offline marketing activities.

WHAT YOU’LL DO

• Work with the marketing team to develop and execute B2B marketing strategies & campaigns that increase dealership sign-ups and enhance brand awareness
• Collaborate with cross-functional teams to create compelling marketing collateral, and campaigns tailored to the target audience
• Brief and liaise with channel owners to optimise performance, including email marketing, social media, PR and online advertising, to reach and engage B2B audiences effectively
• Execute events and webinars to position Carwow as industry thought leaders and provide opportunities to connect with potential and existing retailer and manufacturer partners
• Analyse campaign performance metrics and leverage data insights to report on then refine and improve marketing initiatives
• Coordinate team activities and offsite events