B2B Senior Analyst, Solutions

at  StackAdapt

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
StackAdapt’s Solutions Team focuses on developing and leading strategic business technology initiatives within key business verticals in order to strengthen our suite of programmatic adtech and martech solutions.
The Senior Analyst, Solutions will join the B2B Vertical Team and support revenue and go-to-market initiatives. Under this umbrella, the B2B Team will be responsible for various activities including client-facing support (pitches, workshops, RFP development), solutions engineering and new solutions discovery. This role will allow you to work with multiple cross-functional leaders spanning Product, Engineering, Revenue, Enablement and Product Marketing in shaping the future of programmatic solutions.

• 
  
  
  
• Support B2B Vertical Lead in executing the key responsibilities of the function, including client-facing support (pitches, workshops, RFP development), solutions engineering and new solutions discovery across strategic client segments, including Enterprise

• Contribute to GTM strategy and commercialization efforts for B2B projects in collaboration with Product Marketing; identify pillars of competitive differentiation, help establish market positioning & narrative and work with Enablement to ensure effective in-market distribution
• Provide critical and timely support to Core and Enterprise Revenue teams in service of uncovering new customer segments and market opportunities
• Through client discovery, meticulously refine the team’s understanding of vertical business challenges. Study key clients’ strategic data integrations, business processes and workflows in order to provide critical insight that will inform product, partnerships and technology roadmaps with the ultimate objective of increasing share-of-wallet, revenue retention and new segment growth
• Conduct market and competitive landscape research to stay on top of trends in the B2B industry, understand competitor offerings and identify strategic opportunities
• Support the B2B Vertical Lead in managing performance OKRs (ex. net revenue retention, new segment growth) and optimizing based on available customer levers
• Work in conjunction with Data Partnerships Team to identify strategic partners and develop integration strategies that will drive differentiation for our B2B solutions
• Support the B2B Program Team in ad-hoc and daily operational tasks which include (but are not limited to) time-sensitive client and RFP requests, ad-hoc data analysis and market & competitor research