B2B Strategist

at  TMWUnlimited

We are seeking a dynamic B2B Strategist with extensive experience in Account-Based Marketing (ABM) to help us craft and implement transformative strategies for our B2B client. This is an experienced position and the ideal candidate will have ABM experience within a senior team.
As an essential member of our marketing strategy team, you’ll have the opportunity to work directly with senior sales teams. Together, you’ll identify the best next steps, outline important communications and content, and define creative ways to connect with our customers.

REQUIREMENTS

• We’re looking for someone with a solid background in B2B marketing, particularly in ABM programs.
• We are eager to find a candidate who has a proven track record in a senior position.
• Strong grasp of B2B Sales and Marketing alignment is essential, as you’ll be collaborating closely with our experienced senior sales teams.
• Will need to be comfortable working with analytics and data.
• Will be an advantage if the candidate has worked with ABM software Six Sense or the CRM platform Salesforce.
• Deep knowledge of both digital and traditional media channels, alongside expertise in channel marketing, and how these elements seamlessly blend into ABM strategies.
• While you don’t have to be a content expert, you’ll definitely be expected to create engaging PPT decks for proposals and sales presentations.
• Great communication skills are a must, along with the ability to present effectively to stakeholders.

• You’ll be there to support our sales team by developing engaging content and helping them with personalised communication strategies, RFIs, and presentations.
• You’ll guide the strategic planning and implementation of channel-focused ABM initiatives.
• You’ll confidentially analyse market trends and insights to stay at the forefront of the industry, capitalising on new media opportunities for growth.
• Act as an experienced consultant for the client, advising them on efficient media and channel-driven strategies while fostering and maintaining strong relationships.