B2C Marketing Manager

at  Motability Operations

ABOUT YOU

The successful candidate must be a customer champion. You will play a key role in driving forward our digital-first approach to customer engagement and marketing personalisation.

This role will suit you if:

• You are a creative thinker with an analytical mindset.
• You enjoy working in a fast-paced environment, making decisions and acting on your own initiative.
• You are comfortable with change and managing multiple priorities.
• You are inquisitive, curious, and a natural problem-solver.
• You are someone who goes the extra mile to get the job done.
• You are a strong communicator with excellent interpersonal skills and you’re comfortable challenging the status quo.
• You have strong attention to detail and time management.
• You can lead complex projects with multiple stakeholders.
• You enjoy working collaboratively and developing others.

Minimum criteria:

• Robust track record developing and delivering strategic marketing initiatives that drive acquisition, behaviour-change, engagement, loyalty, and/or retention.
• Experience in solving complex business problems and/or customer needs through marketing.
• Proven successful experience in developing segmented, personalised, and tailored marketing campaigns from insights.
• Strong experience in evaluating marketing performance and optimising plans
• Demonstrable experience in developing end-to-end marketing strategies for products or customer segments across the entire lifecycle.
• Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation.
• Demonstrable experience in achieving targets/results through cross-functional, complex projects, focused on organising and bringing people and resources together to achieve objectives.
• Experience communicating strategies and recommendations to leadership teams.
• Experience managing a team including setting objectives, performance reviews and making prioritisation decisions.
• Experience using one or more BI tools e.g. Power BI, Tableau, Qlik, Looker, Oracle Analytics.
• Experience working in Agile and using Jira as a Workflow Management tool.
• Experience of directing and managing agency support.
• Excellent written and spoken communications skills.
• Experience of preparing and managing budgets.

ABOUT THE ROLE

This role will be responsible for delivering market-leading marketing strategies, communications and campaigns across the entire lifecycle, from acquisition through to customer in-life engagement, renewal and advocacy.
As Marketing Manager you will be responsible for delivering the end-to-end customer contact strategy for key customer segments; defining, executing and measuring its effectiveness.
You will turn goals into reality. You will take complex problems and targets, have complete autonomy for setting objectives, key results, creating plans and driving these forwards to achieve success.

Responsibilities

• Defining and delivering the end-to-end marketing plan for key customer segments. You’ll create robust marketing plans based on insight and present plans to Senior Leadership and key stakeholders to gain support for your initiatives. You’ll tap into the expertise of channel owners and overlay your own knowledge and strategic marketing planning techniques.
• Managing and coaching a small team to perform at their best (size of team dependent on experience). You’ll provide oversight, expertise and embed a high-performance culture, alongside setting objectives and performance management.
• Developing segment-specific communications strategies to drive customer conversion, retention and engagement. Your focus will shift as business priorities vary.
• Developing the messaging and marketing plans for key customer needs. You’ll use behaviour change tactics to shift customer awareness, sentiment, and behaviour. You’ll translate complex journeys for specialist products and needs into seamless touchpoints.
• Executing multi-channel communications and content across the customer lifecycle. You’ll work across multiple channels (website, app, account, email, SMS, social, print, partners) with the relevant channel owners (Campaigns, Performance Marketing, CRM, Product, Operations) to design and deploy initiatives. You’ll flex your remit and working style to meet the needs of the project and the matrix team. You’ll roll up your sleeves and support wherever needed to deliver at pace.
• Defining and tracking key performance metrics, managing performance and reporting, using data and insights to refine plans.
• Experimentation and analysis. Developing test and learn approaches to continuously improve results across conversion, retention and engagement.
• Collaboration with teams across the business to deliver complex projects and initiatives that deliver on business strategy and key objectives.
• Inspiring, motivating and supporting the wider team to think, act and deliver their best to execute the strategy.
• Defining annual budget requirement, tracking campaign spend and ROI.

This role will suit you if:

• You are a creative thinker with an analytical mindset.
• You enjoy working in a fast-paced environment, making decisions and acting on your own initiative.
• You are comfortable with change and managing multiple priorities.
• You are inquisitive, curious, and a natural problem-solver.
• You are someone who goes the extra mile to get the job done.
• You are a strong communicator with excellent interpersonal skills and you’re comfortable challenging the status quo.
• You have strong attention to detail and time management.
• You can lead complex projects with multiple stakeholders.
• You enjoy working collaboratively and developing others