Beauty Marketing Category Manager

at  Brown Thomas Arnotts

GET TO KNOW US

At Brown Thomas Arnotts, we are Reinventing Retail. Our purpose is to enrich our customer’s lives, which we achieve by living our values – Going Above and Beyond, Driving Creativity and Innovation, and Doing the Right Thing. We are one business with two iconic brands, bringing exciting experience to life through our digital and physical destinations. Our customer engagement sets the bar in service and experiential retail, giving our customers something to love every time.

KNOW WHAT WE’RE LOOKING FOR

• Educated to degree level or equivalent, preferable in Marketing or business related discipline or suitable relevant experience.
• Experience in retail, beauty or luxury sector an advantage.
• Skilled at managing multiple projects and campaigns at rapid retail pace.
• A natural flair for building advocacy and strong industry relationships.
• Proven track record of developing, executing and measuring marketing strategies in a similar role.
• Excellent knowledge of G Suite, Canva, Adobe, MS Excel, MS Word, MS Powerpoint.
• Goal driven with a strong commercial acumen.
• Strong analytical and numeracy skills.
• Solution focused and an ability to get up to speed quickly.
• An absolute passion for the beauty industry and understanding of marketing strategies in luxury retail.
• Excellent communication, presentation, negotiation and influencing skills.
• Ability to work to tight deadlines across multiple projects.
• An innovative and critical thinker who has their finger on the pulse for luxury and beauty marketing and digital best practice.
• An excellent leader with a positive can-do attitude with proven ability to manage a team.
• A passionate brand guardian who will always strive to enhance the reputation and distinctiveness of our brand.

KNOW HOW WE WORK

Experience is our business: Our customer engagement sets the bar in service and experiential retail, giving our customers something to love every time.
We Are More Than Shops: We create enjoyable places, to excite, where people socialise, discover, learn and are inspired, and where local communities are enriched.
We are Curators: Our unique range of product and services are key to the sense of excitement that Brown Thomas Arnotts is renowned for, whether for a special day or every day, things that make our customer’s lives better.
We Care for Our People: We believe a great customer experience starts with a great people experience. That is why we promote a culture where talent is nurtured and where creativity and learning are valued.
We Succeed by Working Sustainably: We are community-focused and our aim is to cultivate retail environments that are conscious, considerate and commercial.
Brown Thomas Arnotts is an equal opportunity employer committed to fostering a diverse and inclusive workplace where culture and creativity come together. Our future success depends on the perspectives and contributions of all team members – their diverse backgrounds, abilities and experiences make our business stronger. We don’t discriminate on the basis of gender, marital status, family status, age, disability, sexual orientation, race, religion, and / or membership of the Travelling community.
We aim to ensure the candidate experience is accessible to all and every new team member who joins Brown Thomas Arnotts can expect to become part of a progressive community where different backgrounds, views & personalities aren’t just welcomed – they’re positively nurtured. After all, we want you to bring your whole self to work. Please contact us at careers@brownthomas.ie to request accommodation.

• To develop and drive a strategic and insight-led marketing and communication plan across our Beauty and Beauty Services categories at Brown Thomas Arnotts.
• To act as the main point of contact in the Marketing Department for all beauty and beauty services for internal and external partners.
• To work cross functionally with internal stakeholders including operations, omni-channel and buying to deliver memorable and relevant communications and campaigns.
• To work alongside the Beauty buying functions to collaborate on plans and create strategic marketing campaigns to support business KPI’s.
• To work collaboratively within the marketing team (PR, Social Media, Content, Styling, CRM, Graphics, Design, Events and Influencer team) to ensure the category is represented across all consumer touchpoints.
• To carefully manage external stakeholders including brands and partners, media and creative agencies and industry experts to ensure best in class communications.
• To manage and develop the category team and operational workflow to ensure campaigns and all activity is activated in a timely manner.
• Secure brand marketing investment through retail media proposition by identifying opportunities, leveraging insights, and aligning with brand goals.

Your responsibilities will include:

• Brief relevant internal team(s) / agency to develop creative campaigns and communications across the category.
• In collaboration with media agencies develop compelling and effective media campaigns and measure against objectives.
• Management of marketing budget across all owned divisions.
• Effectively manage and activate calendar of campaigns and events across all categories for all BTA stores.
• Event management of key consumer activations in stores.
• Represent the business at key internal and external meetings and international travel.
• Develop strategic beauty category plans and where required brand marketing.
• Collaborate and negotiate with brand partners to activate local marketing plans and consumer engagement campaign roll out across BTA stores and sites.
• Brand and external stakeholder management across all partners in categories
• Drive content development for digital communications (organic and paid for)
• Work with CRM and Loyalty team to utilise data effectively to reach core customer.
• Collaborate with visual merchandising, creative, display and store management teams to deliver best in class experiences for our customers.
• Assess the activity of competitor brands and best practice international examples.
• Continuously innovate to create newness and talkability around campaigns and events.
• Analysis and review of activity to ensure dashboard KPI’s, campaign effectiveness, relevance and innovation.