Bi-lingual Media Planner

at  Talon Outdoor

ABOUT US_

At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients.
In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 300 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry and want to continue and expand upon these successes.

The Media Planner will contribute to the growth and profitability of Talon OOH Canada by being the primary contact for their assigned group of clients. Additionally, the Media Planner will be responsible for ensuring that all tactical responsibilities are executed for clients in Print & Out of Home media. This position will manage an exciting number of multiple projects, conceive and create new ideas, and ensure seamless execution of current processes. The individual in this role is required to possess bilingual proficiency in English and French. They should demonstrate excellent communication skills and have the ability to effectively manage expectations with clients, internal teams, and vendors.
The Media Planner is expected to collaborate effectively with their supervisor to align with and support the marketing objectives and business goals of our clients, while managing media budgets responsibly. This role necessitates a comprehensive understanding of Print and Out-of-Home media, along with a keen insight into local market dynamics.
The incumbent will be required to stay abreast of emerging trends within their clients’ industries, while also demonstrating a deep understanding of the broader advertising industry landscape. The Media Planner should possess a strong ability to narrate compelling stories, articulate concepts with clarity and brevity, and distill relevant insights. This expertise is essential for driving strategic decisions and achieving desired outcomes.
The Media Planner role requires a client-focused professional with strong execution and organizational skills, and a history of successful project delivery. This individual should be recognized as an industry expert, fostering collaboration across teams. They should embody the company’s values, build robust relationships, and contribute to business growth and process enhancement. Exceptional interpersonal, oral, and written communication abilities, along with effective facilitation and presentation skills, are essential for this role.