Bilingual Conversion Rate Optimization Specialist - Part Time

at  Corebridge Solutions

Location: Fully Remote (Applicants must be based in Colombia)
Work Hours: Part-Time, Monday to Friday: 7:00 AM - 11:00 AM (Colombia Time)

JOB OVERVIEW

We are seeking a skilled Conversion Rate Optimization (CRO) Specialist to join our dynamic team. The ideal candidate will collaborate closely with our UX/UI and SEO teams to analyze, strategize, and implement data-driven solutions that maximize conversion rates and improve user engagement across all digital platforms. This role is essential in driving business growth and enhancing the overall customer experience.

QUALIFICATIONS

• Education: Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• Experience: 3+ years of hands-on experience in CRO, digital marketing, or related roles.
• Technical Skills:
• Proficiency in CRO tools such as Optimizely, VWO, Google Optimize, or similar platforms.
• Strong knowledge of web analytics tools like Google Analytics, Adobe Analytics, or equivalent.
• Familiarity with UX/UI principles and SEO strategies.
• Soft Skills:
• Excellent analytical and problem-solving abilities.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

PREFERRED QUALIFICATIONS

• Certification in Google Analytics, UX/UI Design, or related disciplines.
• Experience working with CMS platforms like WordPress or Shopify.
• Knowledge of HTML, CSS, and JavaScript is a plus.

• Optimization Strategy Development:
• Design and implement CRO strategies to improve key performance indicators (KPIs) such as click-through rates (CTR), bounce rates, and overall conversion rates.
• Conduct thorough analysis of user behavior, traffic trends, and conversion data to identify opportunities for improvement.
• Collaboration with UX/UI and SEO Teams:
• Partner with the UX/UI team to create user-friendly and visually appealing designs that enhance usability and customer engagement.
• Work closely with the SEO team to ensure CRO initiatives align with traffic generation strategies and organic performance goals.
• Testing and Experimentation:
• Develop, execute, and analyze A/B and multivariate tests to evaluate the effectiveness of various design, content, and layout changes.
• Use statistical analysis to validate test results and implement winning variations.
• User Research and Analysis:
• Leverage tools like Google Analytics, Hotjar, and similar platforms to gather insights into user behavior and website performance.
• Conduct user surveys, interviews, and usability testing to gain a deeper understanding of customer needs and pain points.
• Performance Reporting and Insights:
• Prepare detailed reports on CRO campaign performance, highlighting successes, areas for improvement, and actionable recommendations.
• Provide regular updates to stakeholders, ensuring alignment with business objectives.
• Content and Design Optimization:
• Collaborate with content creators and designers to ensure website and landing pages are optimized for conversion while maintaining brand consistency.
• Monitor and refine calls-to-action (CTAs), forms, and other elements critical to conversion.
• Continuous Learning and Innovation:
• Stay updated on the latest CRO trends, tools, and best practices.
• Implement innovative strategies to maintain a competitive edge in the market.