Bilingual Digital Strategist – Web Projects

at  Corebridge Solutions

Work Location: Remote (Colombia)
Work Type: Part-Time
Location: Colombia (Preferably in UTC-05:00 Time Zone)
Work Hours: Monday to Friday: 7:00 AM - 11:00 AM (UTC-05:00)

ABOUT COREBRIDGE SOLUTIONS

CoreBridge Solutions is a leading marketing and web development agency, specializing in creating innovative and user-centric digital solutions for a wide range of clients. We are seeking a Digital Strategist – Web Projects to oversee the strategic planning and roadmap development for an upcoming website project. The ideal candidate will focus on high-level planning, outlining services, product offerings, and the overall structure of the site, while working closely with our internal teams.

QUALIFICATIONS

• Proven experience as a Digital Strategist or similar role, preferably within a marketing agency or web development environment.
• Expertise in strategic planning for web projects, including content architecture, product/service positioning, and user experience.
• Experience utilizing AI tools to enhance planning and digital strategy (e.g., ChatGPT, Jasper, SEMrush).
• Strong familiarity with industry-standard project management tools like ClickUp, Jira, and Slack.
• Exceptional communication and leadership skills, with the ability to collaborate across departments.
• Knowledge of SEO, digital marketing, and web performance optimization strategies.

PREFERRED SKILLS

• Experience with content management systems (WordPress, Strapi, etc.).
• Knowledge of Agile methodologies and collaborative digital workflows.
• Familiarity with tools like SEMrush, Google Analytics, and Ahrefs for market analysis and SEO.

ROLE OVERVIEW

The Digital Strategist – Web Projects will be responsible for the strategic direction and planning of a new website build. Your primary focus will be on outlining the product and service offerings, structuring the website’s content, and developing a comprehensive project roadmap. You will ensure the project adheres to best practices in web development and user experience, while incorporating modern digital strategies and AI tools for enhanced planning and optimization.

KEY RESPONSIBILITIES

• Strategic Planning: Define the overall website strategy, focusing on product and service positioning, user experience, and content hierarchy.
• Project Roadmap: Develop a detailed project roadmap outlining key milestones, deliverables, and timelines.
• AI Integration: Use AI tools to improve decision-making, content strategy, and user experience optimization.
• Industry Standards & Best Practices: Ensure the website follows current UX/UI design trends, SEO best practices, and web performance standards.
• Collaboration: Work closely with internal teams (design, development, SEO) to translate strategy into actionable project plans, ensuring a smooth transition from planning to execution.
• Research & Analysis: Conduct competitor and market analysis to inform the project strategy and ensure the website remains competitive and relevant.
• Performance Optimization: Provide strategic input to ensure the website is optimized for performance, mobile responsiveness, and SEO.
• Quality Assurance: Oversee the strategic testing and validation of the site to ensure it meets all key objectives.