Bilingual Email Marketing Manager - Part Time

at  Corebridge Solutions

Location: Fully Remote (Applicants must be based in Colombia)
Work Hours: Part-Time, Monday to Friday: 7:00 AM - 11:00 AM (Colombia Time)

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or a related field.
• Relevant experience in email marketing with demonstrated success in a similar role.
• Proficiency in major email marketing platforms such as HubSpot and Salesforce CRM.
• Skilled in HTML, content management, and marketing automation technologies.
• Strong analytical skills and experience with performance metrics and KPIs.
• Excellent project management abilities, with a knack for prioritizing tasks and meeting deadlines.

• Lead the planning and execution of comprehensive email marketing strategies to maximize engagement and conversion rates.
• Oversee the management of Salesforce CRM and HubSpot, ensuring accurate segmentation of email lists to target specific customer groups.
• Utilize marketing automation tools to efficiently manage campaign workflows and scheduling.
• Work closely with content creators and designers to ensure that emails are visually appealing and content-rich.
• Collaborate with sales, marketing, and product teams to align email marketing strategies with broader business objectives.
• Utilize advanced analytics tools to monitor, analyze, and report on campaign performance including open rates, click-through rates, conversion rates, and ROI.
• Innovate and experiment with new email marketing techniques and technologies to stay ahead of industry standards.