BMW Genius

at  BMW of Towson

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
So what do you say? Are you ready to be part of something big?
The Product Specialist is responsible for delivering comprehensive product information throughout the sales and aftersales processes. Our dealership seeks individuals with creativity to provide “world class” customer-oriented support. We will provide everything else - including the most professional sales and customer-oriented training that is available. The right individual will be a self-starter, with a track record of success in delivering customer satisfaction while maintaining attention to detail.

HOW WILL I KNOW IF I AM SUCCESSFUL?THE PERFORMANCE OF A PRODUCT SPECIALIST IS MEASURED BY ACHIEVING:

• Targeted unit sales and gross profit
• Targeted Customer Satisfaction Index

WHAT ARE THE REQUIREMENTS FOR THIS JOB?

• High School diploma or equivalent
• Proven ability to provide an exceptional customer experience
• Ability to set and achieve targeted goals
• Prior sales experience preferred but not required
• Demonstrated communication and interpersonal skills
• Organization and follow-up skills
• Experience and desire to work with technology
• Valid in-state driver’s license and have and maintain an acceptable, safe driving record

WHAT ARE THE DAY-TO-DAY RESPONSIBILITIES?

• Welcoming customers and listening to their needs
• Using a consultative selling process to match the best vehicle to the Customer needs
• Creating a great vehicle delivery experience for the Customer
• Following up with Customers to ensure satisfaction
• Prospecting through referrals and other creative approaches
• Setting and achieving targeted sales goals
• Gaining superior product knowledge to effectively help Customers
• Transition Customers to the Service Department to support their ownership experience
• Providing an exceptional customer experience to drive loyalty

Our Associates have many choices for career growth and development after success in a Product Specialist role. Opportunities may include:

• Sales Manager
• Financial Services Manager
• Service Adviso