Brand Activation Executive (Hybrid)

at  Imperial Brands

SKILLS AND EXPERIENCE REQUIRED

• Previous experience in Brand or Trade Marketing, preferably in an FMCG environment.
• Excellent communication, presentation, and organizational skills.
• Ability to think creatively and strategically.
• Strong IT skills (PowerPoint, Excel, Word) and understanding of sales & trade marketing processes.

ABOUT US

We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference

THE ROLE

At Imperial Brands PLC we’re on a mission to drive brand advocacy and ensure our business remains sustainable for years to come. Be a part of our dynamic team and help us bring our Next Generation Products (NGP) agenda to life!
If you’re a creative thinker with a passion for brand activation, we’d love to hear from you!
As a Brand Activation Executive, you will champion our Vape Brand and other NGPs within the UK market.
You’ll collaborate with various stakeholders to deliver impactful omnichannel engagement plans and toolkits. Your creativity and strategic thinking will be key in executing quarterly and yearly initiatives across multiple channels.

PRINCIPAL ACCOUNTABILITIES

• Drive Brand Advocacy: Promote Imperial Brands to customers, consumers, and internal teams.
• Omnichannel Engagement: Develop and execute engagement plans that align with our business goals.
• Creative Development: Create branded assets and toolkits for both physical and digital platforms.
• Collaboration: Work closely with internal teams and external partners to ensure best-in-class brand execution.
• Budget Management: Oversee a substantial annual budget to support our activation calendar.