Brand Activation Manager Poland

at  Capri Sun AG

At our location in Warsaw (02-676), Poland we are are looking for an experienced

• You will be fully responsible for all Marketing activities in Poland: You will prepare, implement and evaluate the brand plan, including innovation & renovation, portfolio, communication and trade strategy (ATL, BTL, PR, Digital)
• You will work closely with sales and the global marketing team to ensure alignment and consistency in the brand messaging. It is your role to ensure that all activation activities align with the brand’s identity, values, and messaging guidelines and that we maintain a cohesive brand experience across all touchpoints, including a synchronised execution between ATL and BTL
• You will leverage the best practice ATL brand activation following global communication guidelines, and share best practices & insights from the market
• You will develop the Polish portfolio and manage the NPD launch plan, generate insights and assess further potential in cross collaboration with the Global team
• You will adapt global packaging design to the Polish market & activate them
• You will manage the complete Marketing budget (including process and PO management) effectively by making data-driven decisions, monitoring campaign performance, ensuring cost-effectiveness and maximum ROI and monitor expenditures to stay within budget
• You will ensure that Capri-Sun excels in digital marketing by leveraging social media, online campaigns, and influencer partnerships in line with the global guidelines and assets.
• You will track brand performance with household & POS data and share insights and action plans from it. You will provide recommendations for future activations and campaigns based on data analysis.
• You will support the sales department in building strategic partnership with existing customers and acquiring new customers with concept selling, and insight-based narrative
• You will be responsible for mentoring and developing a marketing intern
• You will manage the relation with our external regulatory agency to be fully compliant with the Polish marke