Brand Associate | The Lo & Behold Group HQ

at  The Lo Behold Group

The Lo & Behold Group is a hospitality company that creates, owns and operates a series of timeless, thought-provoking concepts, each with a unique story and a distinct perspective on the cultural-culinary landscape.
Our multi-award-winning properties currently include OverEasy, Tanjong Beach Club, The Coconut Club, Claudine, Odette, The Warehouse Hotel and Po, Esora, Le Bon Funk, & Fico.
As a team, we are very passionate about the potential our industry has in shaping a city and take great pride in grooming the next generation of hospitality leaders. We build career paths around the individual, develop training modules both in-house and out, and design incentives and recognition programmes to ensure that good work always pays off.
For its efforts, the group has been recognised as a Human Capital Partner with the Ministry of Manpower, a “Great Place To Work” (2022, 2023) and one of AON’s Best Employers. Wherever you are on the team, whatever your definition of success, we’ll set you on the right path.
The Brand Executive plays a key role in the Marketing & Communication team to drive long-term brand equity through creative campaigns and brand portfolio development.
Responsibilities include being a:

Brand Guardian

• Live & breathe brands – essence, tone of voice, messaging, aesthetic
• Quantity ideator, a creative spark
• Thorough, insightful competitor/best-in-class research
• Write clear, concise creative briefs
• Work with 3rd party suppliers e.g. Photographers, PR agencies
• Run 360 marketing campaigns, brand, tactical, social, digital and press

Social & Digital Creator

• Great on-brand content creator – FB, Instagram, EDMs
• Digital administrator

Press Storyteller

• Write compelling press releases, comprehensive fact sheets and biographies
• Assemble objective-led media/influencer lists

Event Extraordinaire

• Conceptualize on-brand, objective-led events
• In-venue sourcing, collateral, and physical touchpoints, ensuring alignment with brand guidelines
• Pull together an actionable, future-facing post-mortem
• Fielding of queries including media, influencer & KOL, partnership, collaboration, and sponsorship requests

Project Manager

• Administrative support i.e. Make things happen
• Put together memos, EOs, track effectiveness, run venue meetings
• Managing venue project timelines and venue marketing budgets
• Building and maintaining strong relationships with stakeholders, partners and suppliers

Requirements:

• At least 1-2 years relevant work experience in marketing, advertising, or consulting
• Ability to multi-task and to work in a fast-paced environment
• Creativity with an ability to think out of the box
• Resilience, is self-motivated, detailed and results-oriented
• Strong communication & interpersonal skills
• Passion for F&B and Hospitality

We love people who:

• Go above and beyond to make someone else’s day
• Are thoughtful and kind, while upholding high standards
• Own outcomes and drive solutions
• Are ever-curious and always learning

Benefits:
We believe in taking care of our people, so they can take care of others. We recognise and support each individual through medical and insurance coverage, employee dining discounts across our venues, celebrations for each individual’s key milestones, as well as one-month sabbaticals for long-service individuals.
Take an inside look at our culture or find out more here.
https://www.lobehold.com/playbook
https://instagram.com/tlbg.openarms
Click on Apply or send your CV via Whatsapp to 80687635.
Should your application progress to the next stage, we will be in contact to arrange an interview

Please refer the Job description for details