Brand & Communications Manager

at  TBAuctions

Are you ready to take ownership of a brand’s story and bring it to life in the Netherlands and Belgium? Are you passionate about creating impactful campaigns that resonate with a diverse audience? Could you envision yourself influencing the future of industrial auctioning while fostering growth in a leading brand? Then this is the vacancy for you!
We’re driven by our commitment to value, transparency, and innovation. Our goal is to deliver exceptional auction experiences to both bidders and sellers, while continuously improving how we work. Our team is collaborative and diverse, but we share key traits: we’re customer-focused, results-oriented, and unafraid to make bold decisions. We’re hands-on, proactive, and always looking to make a positive impact.

WHAT YOU WILL DO:

The Brand & Communications Manager is responsible for shaping and promoting our brands (Troostwijk Auctions and Vavato) in the Benelux region. You will be responsible for developing and executing communication strategies that resonate with our diverse audience of bidders and sellers. You will manage campaigns, oversee brand initiatives and ensure consistency in messaging while driving brand growth by working closely with cross-functional teams. You’ll help build the Troostwijk and Vavato brand as the leader in auctioning by combining strategic oversight and hands-on execution.

KEY RESPONSIBILITIES:

• Develop and execute the brand and communication strategy for the Benelux region, including media and content, while safeguarding brand consistency across all communication platforms.
• Strengthen the brand by collaborating with international PR agencies and overseeing content creation that resonates with our target audiences, including social media, blogs, and newsletters.
• Lead and support the content marketer in managing daily social media strategy, community engagement, and ensuring a cohesive brand voice.
• Analyze and optimize brand and content campaign performance based on data, while increasing customer engagement and fostering a strong community connection.
• Serve as the main point of contact for all brand communications, manage the communication budget, and work closely with the performance manager to maximize the effectiveness of multi-channel strategies.
• Proactively keep customers informed about updates, new products, and services, ensuring they stay engaged and satisfied.