Brand & Content Intern

at  Philip Morris International

BE A PART OF A REVOLUTIONARY CHANGE

Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
This transformation will revolutionize every area of our business. The products we sell. Where we sell them. How they’re manufactured and delivered. The way we talk to our customers and engage with society.
It’s the perfect place to start your career. As you take your first steps, you’ll have the backing of a multinational business combined with the freedom of a start-up. You’ll bring a positive mindset and fresh perspective to projects that can make a huge difference to so many.

ROLES & OBJECTIVES:

As an Intern you will be part of our Marketing & Digital Department in Philip Morris Italia and you will be reporting to the Manager Brand & Content. The position will be based in Roma.
In your role, you will join the Marketing & Digital team supporting in the development and deployment of marketing campaigns on different brands and categories of products across physical and digital touchpoints in a timely and efficient manner.

SPECIFIC RESPONSIBILITIES:

• Support execution of the marketing brand communication plan in collaboration with the commercial streams and digital & physical channels, such as Brand Retail, Indirect Retail, CRM (with a particular focus on Direct Mailing, thus a knowledge of this digital asset is a plus).
• Acquire knowledge of the global brand framework and style guides and how to apply them to local executions. Learn local market regulations, the PMI Marketing code, business conduct policies and practices.
• Learn how to track and evaluate progress of the activities toward objectives on an ongoing basis and support the Brand Content Coordinator in adapting priorities and marketing actions according to results and learnings.
• Maintain effective relationships with internal & external stakeholders, such as creative agencies ensuring alignment on specific business objectives.

Who we’re looking for:

• Degree in Business Administration, Marketing, Communication or related fields
• Literacy in Office Suite
• Fluent in English and in Italian
• Entrepreneurship, positive attitude and attention to detail
• Digital savvy
• Passionate about trends, branding and digital transformation
• Team player, positive attitude, willingness to learn
• Ability to work alone, in team and to engage with multi-functional stakeholders