Brand & Content Manager (OTC & Tail Products)

at  Viatris

Viatris AS
At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.
Viatris empowers people worldwide to live healthier at every stage of life.
We do so via:
Access – Providing high quality trusted medicines regardless of geography or circumstance;
Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
Partnership – Leveraging our collective expertise to connect people to products and services.
The Brand & Content Manager for OTC and Tail Products will develop and execute strategies and omnichannel plans to optimize sales potential for a portfolio of products. The role will mainly focus on the Norwegian market but will also cover Denmark when needed. The position reports to Head of Marketing and Digital, Norway & Denmark.
Every day, we rise to the challenge to make a difference and here’s how the Brand & Content Manager (OTC & Tail Products) role will make an impact:

Key responsibilities for this role include:

• Develop marketing materials, omnichannel strategies and digital content for a range of products.
• Execute marketing activities, evaluate results, and implement actions needed to achieve goals.
• Drive sales and promotional efforts for OTC products (prescription-free products targeting patients) including Viagra Reseptfri
• Promote established Tail end products (established, prescription products) with digital-first activities aimed at Health Care Professionals.
• Conduct market analyses, forecasts, and budgets.
• Propose and adjust forecasts, budgets, and strategic actions throughout the year.
• Ensure alignment with the company’s broader objectives and industry standards.
• Collaborate with pharmacy chains to plan activities, evaluate results, and initiate actions.

The minimum qualifications for this role are:

• The ability to work both independently and collaboratively.
• Strong initiative, reliability, and cross-departmental collaboration skills.
• A relevant educational background. (Minimum bachelor’s in marketing/ digital or equivalent scientific degree
• 3-5 years of experience in marketing, preferably in the pharmaceutical or related industries.
• Ability to speak and write in English and Norwegian fluently.

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer.

Key responsibilities for this role include:

• Develop marketing materials, omnichannel strategies and digital content for a range of products.
• Execute marketing activities, evaluate results, and implement actions needed to achieve goals.
• Drive sales and promotional efforts for OTC products (prescription-free products targeting patients) including Viagra Reseptfri
• Promote established Tail end products (established, prescription products) with digital-first activities aimed at Health Care Professionals.
• Conduct market analyses, forecasts, and budgets.
• Propose and adjust forecasts, budgets, and strategic actions throughout the year.
• Ensure alignment with the company’s broader objectives and industry standards.
• Collaborate with pharmacy chains to plan activities, evaluate results, and initiate actions

The minimum qualifications for this role are:

• The ability to work both independently and collaboratively.
• Strong initiative, reliability, and cross-departmental collaboration skills.
• A relevant educational background. (Minimum bachelor’s in marketing/ digital or equivalent scientific degree
• 3-5 years of experience in marketing, preferably in the pharmaceutical or related industries.
• Ability to speak and write in English and Norwegian fluently