Brand Director, Global Coffee RTD

at  CocaCola

WHO WE ARE:

Global Ventures is a key driver of The Coca-Cola Company “Beverages for Life” strategy. We incubate and nurture high growth business opportunities that extend beyond the core sparkling business. Global Ventures was established in 2018 as a new operating segment of the Coca-Cola Company (TCCC). We have a portfolio of companies that are standalone businesses; each with a proven proposition, and with potential to scale globally. Our mission is to accelerate expansion of these businesses, leveraging the resources within the Coca-Cola network. Costa, Doğadan, Monster & Innocent are complementary to the core portfolio, offering strong propositions in Coffee, Tea, Energy, and Juice.
Global Coffee RTD is projected to be one of the fastest-growing beverage categories. The Global Ventures Team is leading TCCC’s growth in this space and is seeking a dynamic Brand Director to join them on the journey. The Brand Director will work across the cross-functional team, as well as the internal global marketing capabilities teams, to steward the global roll-out of the current marketing plans, and lead budget/ routine management and coordination. This role will require a blend of portfolio management expertise, relationship management, timeline management, and the ability to manage through ambiguity.

Ideal candidate for our team is someone:

• Love to work without or beyond job description, has ability to co-create and innovate.
• Has ability to try and fail while keeping strategic direction and is desperate optimist.
• Learn faster than average, and can run in two speeds – “is flying the plane while fixing the engine.”
• Has ecosystem mindset and can navigate complex and multiple stakeholders, influence different partners beyond KO and bottlers.
• Cherish autonomy and empowerment, is self-sufficient, is a self-starter and self-motivated.
• Possess challenger mindset with fighting spirit, humility, resourcefulness.

QUALIFICATIONS

• 10 years of relevant work experience with knowledge of the beverage or CPG industry
• Bachelor’s degree or equivalent; Master’s in marketing; agency/relationship management preferred
• Proven track record of working as a marketing manager to successfully lead and deliver complex projects on time
• Demonstrated ability to work and communicate with cross-functional teams
  Pay Range Not Availabl

• RTD Coffee planning: Support planning for RTD category strategy the identified strategic growth pillar for a Need State portfolio across all markets to deliver against business growth ambition
• RTD Coffee Global IMX (integrated marketing experience): Deliver ‘bold & brilliant’ marketing plans against the identified strategic growth pillar in close collaboration with local teams (Integrated Marketing Experiences and Global/Regional/Local market teams as relevant).
• Innovation Planning Support: Support development and roll out of innovation across key markets; work with local operating units (OU) to localize and ensure innovations are delivered through OU planning and selling timelines on-time in full
• Budgeting: Drive synergies of scale, budget productivity and brand equity by challenging and building on existing frameworks/platforms and by importing and exporting great ideas.
• Performance Management: lead global performance measurements by using insights and collected from situation assessment, marketplace information from local teams to support the brand and business objectives.