BRAND EXPERIENCE MANAGER

at  Righteous Gelato

BRAND EXPERIENCE MANAGER - Full-Time
Building our BRAND by creating engaging fan communication and amazing Righteous experiences at our Headquarters and events across Canada for fans, partners & fellow Righteous-onians.
This full time role is in person at our Calgary, AB HQ - our Google-meets-Willy Wonka factory where the magic happens!

EXPERIENCE:

• Proven Project Management experience
• Proven Social and Digital marketing success
• You have strong financial acumen, having managed a budget and ideally been responsible for growing sales and profitability.
• You’ve led people and teams and know that it’s best done from the front!
• Ideally you’ve had experience in customer service and know what it takes to make a customer a Fan!
• Ideally you’ve worked with brands and have experience in taking them to another level (experiential marketing, event management, grassroots marketing, etc.)
• Nice to haves are Food Safe Certificate and Cafe or Food Service Experience

ABILITIES & TRAITS:

• Behavioural competencies include Relationship Building, Creativity, Assertiveness, Leadership, Attention to Detail, Collaboration, Problem Solving, Decision Making, Process Improvement, Adaptability and Analytical Skills
• Strong organizational and project management skills.
• Proactive in nature, finding ways to increase revenue and experience.
• Ability to lead a team of 3-8 part-time team members, effectively motivating your team to high performance and those 5 Star Reviews!
• Embody a friendly, passionate, and positive spirit and obsessed with providing every fan with a great experience and exceptional customer service
• Value strong teamwork and are able to effectively participate and motivate others working within a team environment, but also able to work and problem solve independently
• Flexibility within schedule may include early mornings, evenings, split shifts, and occasional weekends,
• Ready to jump in and get your hands dirty - willingness to go above and beyond
• Strong communication skills
• Ability to utilize business tools and software such as Excel and PowerPoint
• Very strong familiarity and ability to administer social media and digital marketing platforms, Facebook, Instagram, Google, SEO tools, etc.
• Excellent communication skills - your words reflect enthusiasm for other humans and embody the Righteous brand voice
• Strong experience working with vendors and managing vendor relations
• Meticulous records management

EXPERIENCE EXECUTION (DIRECTLY OR VIA THE EXPERIENCE TEAM)

• Work with internal and external partners to execute the annual marketing plan
• Host Gelato Experiences!
• Manage execution of all external app and delivery platforms.
• Manage communication with external shipping partners
• Manage and systemize day-to-day inventory tracking
• Work alongside innovation to create new and seasonal flavors where required.
• Safely learn to operate all required equipment to make the best quality product.
• Ensure all required equipment is always clean and ready to go!

A DAY IN THE LIFE - YOUR ROLE + RESPONSIBILITIES:

• Live the brand and our 8 core virtues & evangelize our delicious creations with passion in everything you do.
• Demonstrate commitment and involvement in our pursuit of making the world more awesome through participation in our Social and Environmental programs, events, initiatives and goals
• Follow Righteous Good Manufacturing and Hygiene Practices and Food Safety and Quality Policies and Procedures

HOW TO APPLY FOR THIS ROLE:

When you send us your resume, to be considered you must include a cover letter that answers the following 5 questions:

• What value would you bring to our team? (other than the 10 things listed below, because they require zero talent)
• What is your favourite brand and why?
• Why do you want to work for Righteous?
• What can Righteous do for you?
• What makes you weird?

As a leader within the Righteous Marketing Team, this role has three main responsibilities:

• Provide thought leadership, energy and creativity to our marketing efforts with a focus on delivering world-class social and digital brand communication
• Drive rapid growth of the Experiences Business Unit, which includes Brand Activations, Food Truck Events, and in-Person Experiences such as Gelato Academy and Tour & Tastings
• Ensure that all of our external interactions with Fans, Partners, Customers, etc. deliver an above-expectation experience