Brand Experience Specialist

at  Daiya Foods Inc

Welcome to Daiya Foods, where we are the creators of a revolutionary cheese alternative that tastes, shreds, melts and stretches like traditional cheese. Today, as plant-based food grows in popularity, that spirit of innovation continues to inspire our team. Our diverse portfolio of great tasting foods invites everyone to the table.
Our dedication to minimizing environmental impact extends across our operations. We operate in a manufacturing facility and office that is LEED certified, embodying our commitment to sustainability through the leadership in energy and environmental design principles.
Join our team of food-loving Daiyans, where our shared passion, vision, and ability to bring smiles to each other’s faces fuel our journey of plant-based exploration.

• Assisting in the planning of annual strategic initiatives for trade and consumer events across North America.
• Leading the execution and management of trade events, including administrative tasks, ensuring smooth attendance, and delivering a seamless brand experience.
• Creating and implementing standard operating procedures (SOPs) for consumer brand experiences, covering elevated sampling, food safety, and sourcing materials to maintain brand integrity and quality standards.
• Supporting the Sr. Manager, Brand Experience in planning, executing, attending, and managing logistics and tastings at consumer events.
• Leading key events and activities in the Marketing Kitchen, showcasing its potential and driving engagement.
• Developing and managing a Daiya-branded merchandise program, from concept to execution.
• Collaborating with internal creative teams and external vendors to source, procure, and track marketing materials for tours.
• Overseeing day-to-day warehouse strategy, including inventory control, packing, and shipping tasks.
• Identifying key consumer and customer insights to guide future marketing strategies.
• Developing marketing collateral that aligns with our brand messaging and objectives.
• Managing the events calendar and ensuring timely post-event reporting, along with tracking key performance metrics.
• Communicating event opportunities, updates, and potential risks to internal stakeholders (Digital Engagement, Brand, R&D, Sales, Warehouse teams).
• Recruiting, training, and managing Brand Ambassadors and Food Temps as needed for events.
• Fostering long-term brand partnerships to increase brand presence and loyalty.
• Managing additional Brand Experience and Marketing projects as assigned.