Brand Experience Specialist

at  Plexus

Purpose Statement: The Brand Experience Specialist is a passionate brand-builder, an influencer, an exceptional communicator who embraces high learning agility. They play a critical role in delivering and executing a total brand experience for their assigned region or site. This role reports directly into the Manager, Regional Brand Experience and serves as an extension of the global Brand Experience Team by understanding and prioritizing Strategic Brand Foundations in order to deliver exceptional total brand experiences that are in direct alignment with their region or site growth strategies. Partnering closely with regional or site leaders, they seek to understand Plexus strategy and regional/site growth strategies, key differentiators, market sectors and customers/targets in order to bring tailored experiences to life.

Key Job Accountabilities:

• Partner and collaborate across the global Brand Experience team to champion building the Plexus brand by adhering to and promoting Strategic Brand Foundations in order to deliver best-in-class experiences. Bring forward recommendations for local cultural adaptations for consideration in support of building brand affinity and advocacy within the region.
• Support and deploy various brand activations across the region and/or site, and lead execution of local brand communication channels as assigned, which may include social media execution, community event coordination, external communications, talent acquisition collateral, employee engagements, regional communications and videos, etc.
• Lead the customer visit process by proactively aligning with key stakeholders, driving agenda creation and facilitating all visit logistics to ensure a seamless experience and alignment with the desired outcome of the visit. Own the site tour strategy, planning and execution to bring tailored experiences to life through site messaging, product displays and relevant tour content.
• Mentor and guide Customer Experience Assistant (when applicable) and/or Site Adiminstrators, ensuring that they consistently deliver exceptional on-site brand experiences, adhere to Strategic Brand Foundations and prioritize a customer-focused mentality.
• Leverage a data-driven mindset to track progress against KPIs across the total brand experience. Identify and utilize tools and technologies, such as site visit survey, customer feedback platforms, analytics software, and the customer relationship management (CRM)
• Education/Experience Qualifications:
• Typically Education/Experience Qualifications: 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or equivalent work experience.
• Other Qualifications:
• Outstanding customer focus and demonstration of the ability to lead cross-functional teams
• Ability to influence without authority and navigate a matrix organization
• Exposure to brand-building in multinational organization
• Strong desire for continuous learning and improvement
• Excellent organizational, multi-tasking and prioritization skills
• Experience with travel arranging
• Ability to maintain confidentiality
• Travel Requirements:
• Less than 40%
• This document does not represent a contract of employment and is not intended to capture every possible assignment the incumbent could be asked to perform.

Please refer the Job description for details