Brand Experiences Manager (3rd Space)

at  Diageo

Job Description :
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.
Purpose of Role
To lead the development and execution of strong growth drivers and innovative brand experiences in the 3rd Space: Music Festivals, Local Fairs, Massive Sports Events & any other cultural massive event where context connects with the brands passion point. This role also has the purpose to lead multifunctional teams such as marketing, commercial and third party agencies to bring the strategy into execution.

Key Functional Responsibilities

• Develop the strategy for 3rd Space and lead the cross functional teams (marketing, agencies and commercial) experiences to build brands, recruit consumers and win on every occasion where our portfolio has the right to.
• Build Scotch, Agave and Emerging Brands growth drivers, experiences and 365 essentials for each subsegment of the 3rd space.
• Lead multifunctional teams in partnership with marketing, also handling performance and ensuring OTIF execution of all brand plans.
• Ensure brilliant brand execution and brand building critical metrics.
• A&P management and investment, ensuring efficiently investment and accordingly to brand critical metrics and investment strategy.
• Be curious and be on the move to always participate on the biggest and trending events across all passion points: food, sports, music to name the most important at this time

Key Skills

• Innovative – Able to challenge the norms both internally and externally introducing new insights and creative thinking.
• Relentless – Energy, drive and desire in the pursuit of growth, able to overcome challenges and ensure delivery of excellence is not compromised.
• Be externally Curious – seek deep external insights, anticipate new trends, adapt quickly.
• Collaborative Efficiently – be a great teammate, challenge openly, decide with essential input, share and embrace what works.
• Experiment and learn – Aim high and disrupt, Trial innovative solutions, fail fast and learn.
• Act Decisively – Prioritize what matters most, commit to decisions and deliver.
• Inspirational – Able to deliver the right outcomes through own behaviours and ensure others remain on the journey through high quality interactions.
• Strong commercial competence & customer understanding (On & Off Premise).
• Good at leading innovation strategies and detecting clear spaces of opportunity to capitalize in new occasions.
• Direct external agencies on the development, execution and measurement of marketing comms and activation plans.
• Ability to encourage and unlock agencies’ creative flair to create brand fame.
• Excellent analytical and management skills with the ability to handle multiple priorities, across multiple functions.
• Proficient in English & Spanish. If not fluent in Spanish, then be willing to learn at pace.

Qualifications & Experience Required

• Degree/master’s in business or engineering
• Excellent written and verbal communication skills, advanced English (100%) and Microsoft Office
• +4 years of experience in Sponsorships Marketing, Massive Events coordinator and Brand Marketing.
• Ability to move between strategy and execution.
• Solid Project management skills.
• Confirmed analytical, planning and negotiation skills, as well as critical thinking.
• Able to mobilize the business around a clear goal and engage key customers at all levels.
• Agency and cross-functional leadership skills
• A driven self-starter, passionate about winning and performing extraordinarily.
• Handle global relationship and being able to tropicalize the strategy.
• Lead and implement budget and A&P planning wisely and effectively.
• Strategic problem solver with deep consumer understanding.
• High Energy, “can do” personality who takes strong ownership of the business. Results oriented with a huge drive.
• Able to attend massive events during late hours all across the country.

Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Worker Type :
Regular
Primary Location:
Mexico City
Additional Locations :
Job Posting Start Date :
2024-08-1

• Develop the strategy for 3rd Space and lead the cross functional teams (marketing, agencies and commercial) experiences to build brands, recruit consumers and win on every occasion where our portfolio has the right to.
• Build Scotch, Agave and Emerging Brands growth drivers, experiences and 365 essentials for each subsegment of the 3rd space.
• Lead multifunctional teams in partnership with marketing, also handling performance and ensuring OTIF execution of all brand plans.
• Ensure brilliant brand execution and brand building critical metrics.
• A&P management and investment, ensuring efficiently investment and accordingly to brand critical metrics and investment strategy.
• Be curious and be on the move to always participate on the biggest and trending events across all passion points: food, sports, music to name the most important at this tim