Brand Lead, Immuno-Oncology

at  BristolMyers Squibb

WORKING WITH US

Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .

Required Qualifications & Experience:

• In-depth knowledge & understanding of TA marketplace and access, with strong analytical and skills.
• Proven experience in launch strategy and setting.
• Expertise on range of customer journeys (HCP, Patient, Access customers).
• Able to deliver against performance objectives.
• Demonstration of success in large and complex projects including good management of customer relationships.
• Knowledge of pharmaceutical industry and National Health System, MoH policy development as well as competitive environment.
• Understanding of the company business process and working practice.
• Multiple experiences to understand different cultures, markets, approaches to business problems and governments.
• Excellence at leading people across matrix and complex organization.
• Relevant management background in leading Commercial, Access, or medical functions.
• Demonstrated success in P&L/ budget management.
• Fluency in analytical models (e.g., journey decisioning engine) and ability to translate analytics from BI&A teams into actionable strategies.
• Familiarity with omnichannel strategy and modular content production.
• Strong attitude to work with teams and growth mindset

Brand Lead will be the critical role in the Immuno-Oncology business unit, accountable for the overall brand strategy that drives successful launch and growth of the Brand and/or Indications. The Brand Lead, Immuno-Oncology, along with core brand team members, will be responsible for the development of the brand strategy and execution of tactics across all customer types and functions.
The Brand Lead, Immuno-Oncology will manage a cross-functional brand team (i.e., other Commercial, Medical, Market Access) and ensure seamless working of the team as a single unit, to achieve brand strategic imperatives. The Brand Lead, Immuno-Oncology will be driver, together with the accountable leader, for the P&L maximization which will include budget for the cross-functional team members.
In this role the candidate will drive critically the performance of the reimbursed indications, secure the strategic plans for opportunities (e.g. IPF) and - eventually - work/report for specific project/initiative related to pipeline to GM actively partnering with S&O and Finance Director.

Key Responsibilities:

• Translates the company-wide vision & strategy into action that will create competitive advantage in the marketplace.
• Ability to communicate with impact & influence on the key internal & external customers and scientific/ medical TL.
• Leads development and owns holistic brand strategy and cross-functional strategic imperatives across all stakeholders.
• If assigned, builds a high performing field force team with development plans in place to continually strengthen the team. Motivating and developing positive relationship with the sales team.
• Acts as a strong and active contributor at Operating Committee forum in order to support shaping the present and the future of the local organization.
• Leads a cross-functional team across Commercial, Market Access, Medical, and enabling functions, and is responsible for establishing compliant, shared brand objectives in alignment with functional leaders.
• In alignment with the accountable leader, drives P&L maximization and manages cross-functional team resourcing/capabilities (e.g., functional mix and capability needs, FTE v. non-FTE budget)
• Drives dynamic resource allocation (i.e., ability to make a business case to adjust budget) to meet brand / DA objectives over time.
• Utilizes an omnichannel, personalized approach to marketing, leveraging advanced analytics, and modular content processes .
• Strong Performance analysis acumen and ability to integrate & balance several sources of information maximizing the accuracy.
• Provides input to BI&A teams on development of advanced analytics and uses them to inform/ refine brand strategies and understand brand performance, defining proper analytical framework in alignment (i.e.) with country TA lead and management team.
• Ability to actively lead and develop Strategic Business Cases for Commercialization Opportunity Assessment.
• Leads objective setting process and ensures cross-functional alignment of annual objectives. Drives and ensures adoption of new ways of working across brand team (i.e., omnichannel strategies, modular content creation, collaboration with PReP and agencies)
• Secures development of the resources/team creating strong succession plan
• Acts in full compliance with all internal rules, regulations & procedures as well as external regulations/legal framework.

Required Qualifications & Experience:

• In-depth knowledge & understanding of TA marketplace and access, with strong analytical and skills.
• Proven experience in launch strategy and setting.
• Expertise on range of customer journeys (HCP, Patient, Access customers).
• Able to deliver against performance objectives.
• Demonstration of success in large and complex projects including good management of customer relationships.
• Knowledge of pharmaceutical industry and National Health System, MoH policy development as well as competitive environment.
• Understanding of the company business process and working practice.
• Multiple experiences to understand different cultures, markets, approaches to business problems and governments.
• Excellence at leading people across matrix and complex organization.
• Relevant management background in leading Commercial, Access, or medical functions.
• Demonstrated success in P&L/ budget management.
• Fluency in analytical models (e.g., journey decisioning engine) and ability to translate analytics from BI&A teams into actionable strategies.
• Familiarity with omnichannel strategy and modular content production.
• Strong attitude to work with teams and growth mindset.

Key competencies desired:

• Scientific agility - Ability to quickly learn and process scientific and clinical data (e.g., therapeutic area, patient pathways, development/statistics, and competitive data), to inform the commercial strategy. Ability to identify and understand the relevance of evolving scientific evidence, patient outcomes data and health equity at different stages of the product’s life cycle to inform strategic decisions that address a rapidly changing scientific landscape to ensure patients receive our medicines quickly and safely.
• Insights and Analytical Fluency - Applies qualitative and quantitative methodologies to understand market trends, regulatory/legal environment, customer journey & behaviors, and competitive landscape to glean actionable and differentiating insights, across key customer stakeholders. Insights should be informed by robust analytics to identify and forecast current and future trends, customer/patient behavior drivers and barriers along with areas of market transformation and competitive disruption that will help to inform and shape commercial strategy to ensure patients unmet needs and preferences are being addressed.
• Access Acumen - Comprehensive understanding and insights surrounding evolving healthcare ecosystem(s), with a focus on policy, market access and reimbursement. Uses this knowledge to inform key business considerations, strategy, and commercial decisions to optimize patient access and affordability. Integrated cross-functional approach to optimize value assessment opportunities with ability to develop, evolve and communicate economic and clinical value propositions.
• Strategic Thinking and Articulation - Ability to analyze information, insights and data to think critically to identify and make insight driven strategic choices. Uses a robust set of decision driving metrics/KPIs to identify & prioritize business opportunities, track brand/portfolio performance and inform future decisions. Shapes the commercialization narrative to communicate a compelling brand, therapeutic, scientific, access story that is aligned to external and internal business objectives and customer changing needs Ensuring that the strategy and execution appropriately revolves around the single focus of getting our medications to our patients as quickly as possible.
• Data Driven Customer Experience - Creates a simplified customer experience that reflects the commercial strategy. Leverage omnichannel capabilities, customer data (e.g., performance feedback, evolving customer needs/preference, UPL), and evolving technologies (e.g. ML/AI engines, modular content), to shape cross-functional appropriate, customer engagement strategies and content (aligned to overarching brand management strategy), to increase impact of interaction with customers and improve customers’ experience and ensure patients are supported along their journey.
• Financial and Business Acumen - Understand, manage, and optimize the financial aspects of business activities: P&L, zero-base budgeting, valuations, resource allocation tradeoffs, etc. Deep understanding of how commercialization initiatives impact a company’s financial performance and how to make informed decisions, keeping the enterprise goals in consideration, to create value, maximize the return on investment (ROI) where appropriate to ensure everything we do benefits the customer and patient.
• Leadership - ability to motivate the team and to create good external+internal network
• Adaptability/Flexibility
• Effective communication (to different audience in several formats)
• Proper time-management (looking at the complexity of the role)

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.