Brand Lead - Rare Diseases

at  AstraZeneca

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.
At AstraZeneca, we believe in the potential of our people and you’ll develop beyond what you thought possible. We need great people who share our passion for science and have the drive and determination to meet the needs of patients around the world. With more than 59,000 employees in over 100 countries worldwide, you could be part of delivering life-changing medicines that improve patients’ lives and benefit society globally.
As a brand leader in rare diseases, it helps design, implement, and evaluate the marketing activities of assigned products within a given product line, including distribution channel solutions (may include digital solutions, social media, internal sales). Assists in review of marketing programs and helps implement changes. Assists in analysis of market data to identify key segment drivers. Works in conjunction with promotional and direct-to-consumer teams.

Typical Accountabilities

• Designs, implements and evaluates marketing activities of assigned brand, which may include distribution channel solutions.
• Reviews marketing programs and implements program changes.
• Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
• Liaises with internal departments and external agencies to ensure full communication and success of marketing plans
• Contributes to creativity of product packaging, presentation and promotional activities

Please refer the Job description for details