Brand Management Expert ING Netherlands

at  ING

Amsterdam, Noord-Holland, Netherlands -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate31 Jan, 2025ANG 5 Annual01 Nov, 202410 year(s) or aboveCollaboration,Emerging Trends,Strategy,Publishing,Speech,Budget Management,Wholesale Banking,Elements,B2B Marketing,WritingNoNo
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Description:

An opportunity has arisen for a new role to be created within the Brand & Marketing team of CoE Communications & Brand Experience NL. We are looking for an enthusiastic Wholesale Banking (WB) NL Brand Management Expert to join the Brand & Marketing team.
As the Expert for ING Netherlands (WB NL Brand Management) you will develop and implement the WB NL brand & marketing strategy in line with the overall WB NL strategy. You will advise and work with WB NL to formulate the positioning, marcom plans and to identify and pro-actively drive an internal and external activation calendar on topics key to ING’s NL Wholesale Banking purpose and strategy to position wholesale banking in the NL market.
You will be responsible for coordinating and bringing together the different marcom initiatives and activities in a coherent plan. You work across disciplines to engage and to drive awareness and excitement for the WB NL strategy.

ABOUT US

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us. Apply today!

Responsibilities:

  • Define the (digital) marketing strategy and plan by providing input regarding the implementation of marketing communication initiatives.
  • Develop and/or deliver an integrated MarCom plan for significant aspects of external communications including relationship marketing and thought leadership initiatives in close collaboration with other colleagues.
  • Lead and coordinate the development and delivery of (digital) marketing communications strategy across all stakeholders to support the business plan.
  • Manages and executes a portfolio of projects


REQUIREMENT SUMMARY

Min:10.0Max:12.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Proficient

1

Amsterdam, Netherlands