Brand Manager CE

at  Karo Healthcare

Karo Healthcare, a dynamic and growing company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 100 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Since 2019, under EQT ownership, we’re rapidly heading towards a €1 billion European leadership position in consumer health.
Join us at Karo Healthcare on our exciting journey. We’re currently looking for a Brand Manager for our office in Düsseldorf.

Tasks and responsibilities:

• Demonstrate excellence in executing and implementing tactical initiatives at DACH and CE markets (Poland, Czechia, Slovenia, Romania, Bulgaria, and others).
• Adapt global strategies to local markets and execute additional local activities as necessary.
• Take ownership of the activity plan for each managed brand.
• Concentrate on brand building initiatives that provide a clear return on investment.
• Serve as the product specialist and primary point of contact for internal and external requests and artwork updates.
• Collaborate across multiple brands within the cross-category.
• Optimize and coordinate below-the-line activities and materials.
• Oversee the production of local promotional materials and campaigns to ensure timely delivery, including translating master material.
• Ensure that all activities and point of sale (POS) materials comply with local legislation and adhere to the internal guidelines and policies of Karo.
• Coordinate various activities such as education programs, key opinion leader (KOL) networks, material for sales meetings, exhibitions, etc.
• Prepare monthly review of advertising and promotion (A&P), analyze market insights, etc.
• Work with the Head of Marketing to define the total promotional budget.
• Manage the tracking of budgets and suggest adjustments when necessary.
• Support and propose the launch of new product developments/limited editions within the category.
• Take charge of the long-term local brand planning process for managed brands.
• Being responsible for:
• ATL & BTL activity plan ownership
• Local brand P&L ownership
• Local trade, PR & media briefing
• Content adaption, creation and distribution
• Local pricing guidance
• External events (i.e., exhibitions, trade fairs, etc…)

REQUIREMENTS

• Proven track record of successfully building brands and managing P&L in highly competitive industries, resulting in significant sales, market share, and brand value growth.
• Extensive experience in sales and marketing of Pharmacy products (prescription, over-the-counter, and consumer health) or fast-moving consumer goods (FMCG).
• Expertise in marketing products (prescription, over-the-counter, consumer health, or FMCG) to both drugstores/pharmacies and mass market, with a demonstrated track record of successful consumer marketing and brand development.
• Experience working with a wide range of brands and categories, including digitally advanced and/or digitally native brands.
• Ability to lead the development of brand growth strategies at the local market level.
• Proven ability to develop and execute impactful marketing initiatives that drive growth, based on powerful data-driven insights, and effectively engage consumers at every touchpoint along their path-to-purchase.
• Leadership skills in developing and delivering integrated digital campaigns, as part of comprehensive local and global marketing strategies. This includes dynamic media and creative optimization based on real-time performance.
• Demonstrated capability to create consistent and effective content ecosystems across multiple regional markets and consumer touchpoints.
• Track record of successful innovation and implementation of new pricing, packaging, and channel range solutions.
• Highly skilled in driving brand performance and leading complex cross-functional initiatives within a remote matrix organization.
• Strong business acumen with experience in P&L leadership, budget management, pricing strategies, and cost optimization.

BENEFITS

Benefits:

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule and life work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a dynamic, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.

• Demonstrate excellence in executing and implementing tactical initiatives at DACH and CE markets (Poland, Czechia, Slovenia, Romania, Bulgaria, and others).
• Adapt global strategies to local markets and execute additional local activities as necessary.
• Take ownership of the activity plan for each managed brand.
• Concentrate on brand building initiatives that provide a clear return on investment.
• Serve as the product specialist and primary point of contact for internal and external requests and artwork updates.
• Collaborate across multiple brands within the cross-category.
• Optimize and coordinate below-the-line activities and materials.
• Oversee the production of local promotional materials and campaigns to ensure timely delivery, including translating master material.
• Ensure that all activities and point of sale (POS) materials comply with local legislation and adhere to the internal guidelines and policies of Karo.
• Coordinate various activities such as education programs, key opinion leader (KOL) networks, material for sales meetings, exhibitions, etc.
• Prepare monthly review of advertising and promotion (A&P), analyze market insights, etc.
• Work with the Head of Marketing to define the total promotional budget.
• Manage the tracking of budgets and suggest adjustments when necessary.
• Support and propose the launch of new product developments/limited editions within the category.
• Take charge of the long-term local brand planning process for managed brands.
• Being responsible for:
• ATL & BTL activity plan ownership
• Local brand P&L ownership
• Local trade, PR & media briefing
• Content adaption, creation and distribution
• Local pricing guidance
• External events (i.e., exhibitions, trade fairs, etc…