Brand Manager (Contract)

at  Sun Pharma Canada Inc

QUALIFICATIONS

• Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, and medical technology
• Preferably additional marketing or business training; MBA ideal
• Pharma experience a plus
• Has worked in a pharmaceutical company, or related field, for at least 3 years as Brand Manager, or Sales Representative, or Sales Supervisor.
• Soft skills: organizational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing /market research /selling skills are desirable; acting for change and able to co-operate transversely; striving for results; committed to customers; able to motivate and empower workgroups; self-awareness
• Understands PAAB regulations
• IT tools: MS Office - intermediate level

PHYSICAL REQUIREMENTS

NA

JOB PURPOSE

Lead the marketing planning and execution in support of the key brand.

DUTIES AND RESPONSIBILITIES

• Work with Commercial Operations to establish revenue forecast
• Maximizing the impact of the critical customer touchpoints – Patient Support Programs, Field force, Tele-sales, Digital
• Managing external agency partners to optimize the delivery of promotional tactics and materials
• Optimizing Omnichannel Marketing
• Assisting with the design and planning on communication plan: getting the right message to the right customers at the right time through the right channel mix
• Marketing analysis and insight development/action planning/execution
• Assisting with planning and implementation of quantitative and qualitative market research initiatives to develop market understanding
• Sharing insight gained from internal and external sources
• Development of the brand strategy
• Competitor analysis
• Collecting, interpreting and disseminating competitor information
• Segmentation – identify and plan/execute by segment to drive segment migration
• establishing basis of segmentation, quantifying and establishing segment needs
• Lead positioning establishment for the brand
• developing key brand messages for the brand
• Assisting with planning, design and organization of key promotional stakeholder communication platforms, eg. Speaker symposia, educational meetings
• Periodically meets with top opinion leaders and establishes good rapport with them
• Assisting with training initiatives and regular team meetings as required
• Being responsible for communicating effectively within the sales and marketing, medical team on pertinent information
• KPI (Key Performance Indicators) development and tracking
• Cross functional alignment: buy in amongst colleagues, brand teams, BU (Business Units) engagement
• Active participation in all supply discussions to ensure appropriate levels of supply and distribution are attained
• Develop training on key materials with support of a training consultant