Brand Manager, development and portfolio strategy

at  Groupe Marcelle

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.
At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.
Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.
Groupe Marcelle is currently looking for a Brand Manager, development and portfolio strategy – Watier for a permanent full-time position.
Reporting to the Senior Brand Manager - Watier, the Brand Manager will be responsible for actively participating in product development and driving the brand’s innovation and launch strategy. The candidate will draw on her/his analysis of category performance, products and profitability to effectively manage the portfolio and product life cycles. The person will also manage a variety of relationships with internal and external collaborators.

• Work with innovation and R&D teams on seasonal and promotional launches, considering market trends and consumer needs while building a balanced and profitable brand portfolio.
• Develop sound business plans that will deliver incremental brand profits.
• Determine pricing, margins, distribution strategy, sales forecasts, discontinuations, exit strategy, etc.
• Have an in-depth understanding of the portfolio and make recommendations to improve the offering.
• Work closely with sales, purchasing, logistics, marketing, and finance departments to develop and execute marketing plans on time and on budget.
• Closely monitor the competition, analyze the market, and track trends to identify opportunities and ensure continued brand growth.
• In collaboration with cross-functional teams, inform 360 plans to support launches and promotional executions, including displays, POP, media plan, PR, social media content, website, newsletters, etc.
• Work closely with merchandising and category management on distribution strategy.
• Create promotions and campaigns that are relevant to the brand and will help strengthen the core business.