Brand Manager

at  Etoile Group

The Role
The Brand Manager is the representative/ guardian of the brand ensuring that the development of the business is happening according to the brand agreed strategy and brand guidelines. Providing a clear vision and position the daily of the brand , and keeping track of business performance, opportunities, and threats. The Brand Manager also acts as the direct contact for all commercial and marketing activities with both client and supplier/franchise. Key Responsibilities: Buying/Stock Management: Preparation of the buying budget by store/category/SKU. Organize Pre-Buying and Post-Buying sessions with buying team (e.g. calendar, mobilization of local teams) and participate to sessions in the countries. Sell through deliverable through stock management including stock analysis and rotation (between markets) and stock negotiation with the brand including SWAP and returns. Monitoring and Managing the balance between full – price and discounted price excluding Outlet Business Commercial Operations: Participate in strategic meetings with suppliers to outline the development plan and commercial terms. Engage in discussions with brands regarding new locations and expansion plans. Oversee store opening, closure, and renovation processes, serving as a liaison between the brand, local market, and contractors to challenge existing practices if required. Approve the brand mix and oversee the smooth execution of store/counter openings, closures, and renovations, often engaging in demand planning. Coordination with the Architectural team for new stores Layout and Capex according to brand direction. Maintain smooth relationships with the suppliers, brand owners and business partners. Reporting: Monitor and analyze market trends, competitor activities; provide action plans and follow up on implementation. Review monthly reports on customer and sales analysis, shopper insights, store/counter traffic, and KPIs, and prepare action plans accordingly on the product side. Financial: Evaluate and enhance store Capex cost efficiency; collaborate with the Country Manager to develop and review budget updates. Participate in setting up the yearly business budgets. Prepare and execute Open to Buy (OTB), discussing and obtaining approval with Finance and Brand. Retail Operations: Attend meetings with Sales Managers/Retail Managers to assess and review counter performance, including sales achievements, marketing initiatives, and staff training. Review monthly reports on customer and sales analysis, shopper insights, store/counter traffic, and KPIs, and prepare action plans accordingly on the product side. Conduct regular market visits with the local retail team and share reports post-visit. Conduct regular Product and Brand Training in coordination with the brand and HR. Ensure Retail and Store Managers are well-informed and trained about new product launches or seasonal new collections. Participate in Store Management interviews for talent identification. Coordination with the VM team on implementing VM Guidelines and related tools for openings and throughout the season. Marketing: Collaborate with the marketing team to suggest marketing strategies for existing and new store openings. Collaborate with the marketing team and to finalize event plans and objectives. Ensure proper implementation of in-store marketing animation plan/guidelines from Brand Owners. Enhance customer Service excellence through surveys and benchmark analysis.
Requirements
Your Profile: 8 years of relevant experience with at least 3 years in a similar role in luxury footwear. Strong buying and retail analytical skills. Open to travel in regular intervals. Market savvy and experience in stock management. Exceptional communication, relationship-building, and project management skills. Bachelor’s Degree in Business Administration or any relevant.
About the company
Since 1983, Etoile Group has established at the forefront of the luxury fashion retail industry in the Middle East. It has the ultimate market know-how and regional experience and uses them to continually develop its brands. Its expertise of the industry stretches from launching to establishing brands through innovative multi-brand stores and iconic flagship franchises. The Group has the credentials to back its claims; the fact that all the most respected international fashion brands have chosen Etoile is testament to its leading position

Please refer the Job description for details