Brand Manager – Foodservice

at  Bulla Dairy Foods

Bulla Dairy Foods is 100% Australian owned and operated and has been proudly making dairy products in country Australia for six generations. We are one of Australia’s oldest family-owned dairy companies and believe in our brand, our people and take pride in crafting dairy products for the world.
We currently have an exciting opportunity for an experienced Brand Manager to join our Commercial Marketing team. Reporting into the Head of Marketing, you will play a pivotal role in driving the success of our brand across foodservice distributors, quick service restaurants (QSR), key corporate accounts, cinemas, stadiums, and other commercial venues.

• Lead and manage NPD projects, brand activations, and promotional campaigns within the commercial channel.
• Develop and prepare portfolio plans, analyse key market data, and provide insights to identify opportunities for growth.
• Collaborate closely with internal teams and external partners to drive trade promotions, pricing strategies, and customer engagement.
• Track and manage the commercial marketing budget, providing accurate forecasts and financial insights.
• Build and maintain strong relationships with brand ambassadors, agencies, and other key stakeholders.
• Evaluate competitor strategies and implement plans to ensure Bulla’s competitiveness in the market.
• Ensure timely updates for the Bulla commercial channel website and monitor the effectiveness of PR and communication programs.