Brand Manager

at  Glanbia Performance Nutrition

Glanbia Performance Nutrition is the number one sports nutrition company in the world, with leading brands in performance and lifestyle nutrition. Our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals. GPN’s brand portfolio consists of – Optimum Nutrition, BSN, Isopure, Think!, Amazing Grass and SlimFast, each with its own brand essence.
We are hiring a Brand Manager due to an internal promotion. As the Brand Manager, you will be responsible for leading, directing, and optimizing annual brand plans. You will translate the brand’s long-term strategy into annual marketing plans through close collaboration with integrated marketing, creative, and partner agencies.

EDUCATION AND SKILLS YOU POSSESS:

Bachelor’s degree; Master’s degree or MBA preferred
5-7 years of experience required, preferably in like industry, consumer packaged goods or agency
Passionate and knowledgeable about health & wellness
Strong presentation skills and ability to persuade audiences (internal and external key stakeholders)
Team player and ability to work well and build strong relationships with cross-functional teams
Strong cross-functional project management skills
GPN manufactures and markets the full range of performance nutrition and lifestyle products including protein, pre-workout, muscle gainers, ready-to-eat snacks and general health.
What we would like to offer you!
The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K.
About Glanbia
The Glanbia Group comprises three divisions: Glanbia Performance Nutrition , Glanbia Nutritional’s, and Joint Ventures . Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.
At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status

Develop and implement annual brand plans
Monitor brand and marketing performance with syndicated data, marketing mix, and media tools and adjust plans as needed
Develop market and competitive analysis leveraging syndicated and propriety data to support the director in the development of long-term strategy
Analyze market trends and recommend changes/optimization to marketing strategies based on analysis and feedback
Responsible for managing and reporting of brand budget
Maximize profitability of assigned product groups Monitor timelines and key milestones to ensure efficient, on-time delivery Brief & manage internal process to create and develop media plans and creative deliverables Coordinate cross-functional teams: Integrated Marketing, Creative, Insights & Analytics, Sales Ability to adjust to changing priorities, deal with ambiguity and work with a variety of stakeholders Ability to influence internal stakeholders
Ensure Legal approval of all documents, contracts and materials that touch external stakeholders