Brand Manager - HelloFresh New Zealand

at  HelloFresh

YOU WILL…

• Lead the development and execution of HelloFresh New Zealand brand plans (incl. budgeting)
• Manage multiple stakeholder needs and ensure high quality creative delivered to deadline
• Use insight led approach to work with creative agencies developing and implementing campaigns to achieve category and brand consideration objectives, key brand messages and other agreed KPIs
• Manage the end to end creative production of campaigns liaising with both global and HelloFresh AU teams
• Integrate brand campaigns with the digital marketing team’s activity (SEO, blogger outreach, paid social, native etc) to drive higher performance through A/B testing of local creative content
• Work with media agencies to ensure the most efficient and effective media channels to drive brand objectives
• Utilise learnings from previous activity, data from internal and external sources to develop and test hypotheses for all campaign activity
• Conduct analysis and produce reporting of each activity identifying impact on commercial results, against agreed KPIs
• Support performance, CRM, direct sales and CX teams with customer focused creative briefing to support brand messages and identity
• Drive integration in the content calendar planning working closely with Creative and Marketing Communication teams locally and globally, and lead the production of brand content
• Manage monthly budget forecasting
• Manage external agency relationships with both creative and media partners. Building a collaborative mutually respective working partnership aligned to delivering the overall brand objectives

Based in either Sydney or Auckland, the Brand Manager - HelloFresh New Zealand will report to the Associate Director Brand for Meal Kits ANZ, working as part of a small team that is responsible for HelloFresh Group’s brand management.
Above all, we are looking for people who will make HelloFresh Group better.
We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.