Brand Manager

at  Hills Pet Nutrition

WHO WE ARE

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
Position: Brand Manager (Therapeutic)
Reports to: Marketing Director
Places of work: Copenhagen, Denmark

YOUR QUALIFICATIONS:

• Minimum of 5 years of previous experience working in a Consumer Marketing Company in Marketing. At least 3 years as in brand management.
• Bachelor’s Degree (Marketing/ Economics)
• Leadership Skills, Focus of Learning and Development
• Strong analytical skills in regards to data and consumer studies
• Excellent communication skills
• Work experience with professional associations (pet clinics and veterinary) is an advantage

JOB PURPOSE:

• Drive Vet Channel growth in Nordics with Hill’s Prescription Diet and Vet Essentials brands
• Contribute to building Hill’s brand awareness and differentiated image by connecting with pet owners and influencers through multiple touch points
• Acquire and convert pet owners to Hill’s brand feeding
• Lead marketing plans, campaigns, and execution of plans to support Hill’s brands to grow Share of Market (SOM) in Therapeutic Segment.

WHAT YOU WILL DO:

• Develop, recommend and implement brand strategies to grow business in Vet Channel with PD and VE demonstrating Hill’s regional strategies.
• Detailed market analysis of Consumer, Shopper and Veterinary insights to develop marketing plans in all appropriate channels, including:
• Reviewing and mining existing data and research for actionable insights;
• Applying relevant insights to the development and execution of marketing initiatives;
• Learn standard methodologies from Hills in countries, global guidelines and provide recommendations.
• Commercial monthly reviews co-leadership with other functions with analysis and recommendations to the management team
• Support of effective communication with internal partners – regional marketing, PVA, CD, supply chain teams to reach alignment, executional excellence and speed to market
• Executional excellence of New Product launches in Nordic countries
• Develop Marketing Plans addressing brand’s targets
• Analyze pricing dynamics on the market and provide recommendations
• Plan Demand for the brand, update monthly, provide input to CS&L according to CBP process
• Full responsibility for A&P brand budget management, monthly spending control, reporting and reallocation
• Leadership of category portfolio management process based on analytic tools