Brand Manager - Hummingbird

at  Jacobs Douwe Egberts

Brand Manager - Hummingbird
Marketing
Auckland
Full-time
New Zealand
Job Description
We’re looking for an experienced Brand Manager to join our Marketing team in Auckland, representing specialty coffee icon, Hummingbird.
You will be based in our East Tamaki office alongside our supportive and enthusiastic Marketing team. This role is a great senior opportunity to work with well-known brands and could be a stepping stone to grow your Marketing career within JDE!
Are you up for this exciting challenge?

In this role, you will:

• Develop and implement a winning local strategy for Hummingbird.
• Manage all marketing activities including local packaging, communication, and innovation projects and NPDs
• Maintain strategic relationships with local media and brand agencies
• Manage strategy & implementation of Hummingbirds ‘green bean fund’ charitable donations
• Manage Hummingbirds digital platforms, such as our direct-to-consumer (D2C) website, database and social pages.
• Manage the marketing budget for Hummingbird.

Qualifications

For this role, we’re looking for someone who has the following skills and experience:

• You have a bachelor’s degree, preferably in Marketing
• 7+ years previous experience in Brand Manager roles, ideally for other well-known brands within FMCG
• You have proven experience in delivering successful brand and category strategies
• You have a passion for coffee and feel connected to our brands
• You have excellent stakeholder management skills – both internal and external
• You can manage a wide range of projects and tasks at the same time

Additional Information

What’s in it for you?

• Income Protection, Life and Medical Insurance for you and your family
• Delicious coffee and tea on-site and quarterly free staff parcels including a range of our coffee and tea brands
• Career development opportunities within our company

If so, please grab a cuppa, brush up your CV and apply now (it’s really easy, we promise). If you have any questions you’d like to ask before applying, feel free to send an e-mail to NZ Talent (NZ.Talent@jdecoffee.com). Short cover letters (in the Message section) outlining your motivation to join JDE Peet’s in this role are greatly appreciated.
Note: no applications are handled via e-mail.
We are not an accredited employer therefore cannot assist with work visas and currently only accepting applications of candidates who have already obtained legal rights to work in NZ without restrictions.
JDE Peet’s is the world’s leading pure-play coffee and tea company, serving approximately 4,200 cups of coffee or tea per second, and is headquartered in the Netherlands. For more than 265 years, we’ve been inspired by the belief that it’s amazing what can happen over a cup of coffee. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands including Kiwi favourites such as Moccona, L’OR, Hummingbird, Bell Tea, Jed’s, Ti Ora and more. In 2022, JDE Peet’s generated total sales of close to 15 billion NZD and employed a global workforce of more than 20,000 employees.
We offer our people a range of learning and development programs to support their personal growth and we believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way.
Find out more at https://careers-nz.jacobsdouweegberts.com/

In this role, you will:

• Develop and implement a winning local strategy for Hummingbird.
• Manage all marketing activities including local packaging, communication, and innovation projects and NPDs
• Maintain strategic relationships with local media and brand agencies
• Manage strategy & implementation of Hummingbirds ‘green bean fund’ charitable donations
• Manage Hummingbirds digital platforms, such as our direct-to-consumer (D2C) website, database and social pages.
• Manage the marketing budget for Hummingbird

For this role, we’re looking for someone who has the following skills and experience:

• You have a bachelor’s degree, preferably in Marketing
• 7+ years previous experience in Brand Manager roles, ideally for other well-known brands within FMCG
• You have proven experience in delivering successful brand and category strategies
• You have a passion for coffee and feel connected to our brands
• You have excellent stakeholder management skills – both internal and external
• You can manage a wide range of projects and tasks at the same tim