Brand Manager [International]

at  Itsu

about us

the ideal candidate:

• a self-starter with a strategic brain and require little handholding
• agile - each country needs to be treated differently and independently of the others, whilst maintaining brand consistency globally
• 2+ years’ experience in an FMCG business in brand management.
• International experience is preferred, but not required
• highly organised with exceptional attention to detail & accuracy
• a team leader, able to build & maintain successful working relationships both within the business & externally
• pro-active, identifying issues and preventing them as or before they arise
• will be reactive & adaptive with an open-minded approach to the role with a flexible, ‘can do’, friendly attitude. Our business is constantly changing!

ABOUT US:

itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-is-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.

SCOPE OF THE ROLE:

itsu [grocery] is looking for a driven Brand Manager International to join its ever-expanding international team.
Overarching responsibilities include building and implementing brand marketing strategies and managing budgets across 5 Key Markets: Netherlands, Ireland,Germany, Spain & France

strategy & category

• you will develop a robust understanding of international consumers, brand perception, retailers, competitors and categories across the 5 key markets
• you will use this knowledge to develop & implement impactful packaging (jointly with the International Project Manager) & through-the-line marketing plans for each market, working closely with thebrand team to execute
• you will buy and analyse data for key markets to build compelling sell-ins to retailers & inform the broader international strategy
• you will help define the international range strategy: identifying gaps in each market & where itsu [grocery] can add value
• you will advise on the right promo mechanics & RRPs in each market

implementation & analysis

• you will work closely with retailers and distributors to deliver best in class in store activation
• you will establish our marketing agency partners and support structure in each market to deliver impactful ATL and BTL plans
• you will manage the critical path for all activations
• you will analyse the ROI/performance against KPIs for all activities and report back to the business regularly, recommending actions for future improvements

budget

• you will manage the total international marketing budget, jointly with the International Project Manager who is responsible for the ‘Artwork’ spend
• you will be responsible for reviewing the monthly marketing numbers ensuring that spend has been correctly captured & work closely with the finance team to amend any discrepancies
• you will work closely with the international team & distributors to ensure the most effective use of this spend and report back regularly to the business on the shape of the budget allocation per market