Brand Manager – Johnnie Walker (Secondment)

at  Diageo

Job Description :
Please note, this is a 12-month secondment
Premiumization is a significant opportunity for Diageo GB- our share of super premium spirits is 15.6% compared to our standard spirits share of 46.8%. To truly access this opportunity Diageo GB will be creating a new end to end Luxury Business Unit with an integrated marketing and commercial team. This is a once in a career opportunity to be part of a truly groundbreaking area of the business that has the structure, A&P and business focus to get after it. Marketing will be a huge part of this transformation charged with the task of crafting true luxury icons, transforming the brands with consumers and step changing the P&L delivery.

TOP ACCOUNTABILITIES

• Deliver the Johnnie Walker P&L driving transformational NSV growth and share performance.
• Lead the holistic performance tracking and understanding for Blue label
• Deliver world class growth drivers for the Johnnie Walker Blue Label cementing this brand as an icon of Modern luxury
• Deliver key elements of the marketing mix for Blue Label: leading and executing a cutting-edge culture plan cementing Blue Label in the hands of the hottest people and places, and building the reputation at the top end of the on trade
• Leading the launch plans for the innovation pipeline for Blue Label
• Explode the growth of the Blue label in celebration occasion and though our TLA and key accounts strategy
• Work as a key part of the cross functional team across commercial, culture, RGM and global plan teams to develop world leading brand campaigns

IDEAL EXPERIENCES / QUALIFICATIONS / CAPABILITIES

• 4+ years of relevant marketing experience, including experience of luxury marketing
• Outstanding ability to build and maintain genuine relationships based on mutual trust & respect
• Successful management of senior collaborators at all levels, resulting in strong and positive outcomes
• Holistic skills across all marketing pillars as well as a track record of leading
• transformational business results
• Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
• A history of working across media, digital, experiential, PR, culture, social and with external agencies
• Demonstrated brilliant execution to impeccably high standards
• Deep personal accountability for great performance
• Strong end to end commercial FMCG understanding, alongside high levels of numerical competence and attention to detail
  Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
  We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
  Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location.
  We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform crucial job functions.
  Don’t let anything stop you from applying!
  Worker Type :
  Regular
  Primary Location:
  1HQ
  Additional Locations :
  Job Posting Start Date :
  2024-10-21

• The Brand Manager for Johnnie Walker will sit in the newly built marketing division of the luxury business unit
• This team will be tasked with crafting true icons of luxury with a focus on culture, connection to on trade and high execution standards all in service of crafting the most talked about luxury spirits in the UK
• The marketing team will pioneer what luxury marketing looks like elevating the brands across all touch points
• The BM will be in the JW team which consists of a Head of Johnnie Walker, Senior Brand manager, ABM and Brand Experience Manager
• The BM will work across the JW portfolio but will have a key focus on Blue Label & Innovations