Brand Manager

at  Mattel

Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
Are you a creative marketer with a passion for building and growing strong brands across multiple categories? We’re looking for a Brand Manager to join our team and play a key role in supporting the success of our brand initiatives in toys, consumer products, and location-based entertainment. You’ll work closely with internal teams and partners to help execute brand strategies tailored for the GCC market.

SKILLS & COMPETENCIES REQUIRED:

• Ability to work autonomously and in a team environment
• Ability to build strong meaningful relationships with key stakeholders and partners
• Strong written and verbal communications skills, as well as presentation skills required
• Team-player with “can do” and highly collaborative mindset with willingness to share best practice.
• Independent, detail-oriented with excellent communication skills
• Creative and committed to excellence
• Able to demonstrate a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves
• Open to feedback & willingness to learn
  Additional Information

WHO WE ARE:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities

• Brand Execution: Help adapt and implement regional brand strategies for local execution, ensuring alignment with global guidelines.
• Franchise Support: Work in partnership with the franchise team to support brand plans across toys, CP, and LBE categories.
• Customer Marketing: Assist in delivering cross-category initiatives in key retailers, ensuring successful in-store execution.
• Product & Pricing Support: Collaborate with teams to review product selections and assist in adapting pricing strategies based on market analysis and competition.
• Stakeholder Engagement: Support in delivering presentations to key partners and assist with internal brand updates.
• Sales and Market Analysis: Assist in analyzing sales and POS data to identify trends and provide insights that inform brand decisions.
• Media & Digital Coordination: Coordinate the implementation of local media and digital plans in line with broader regional initiatives.
  Qualifications