Brand Manager, Medicine Shoppe

at  McKesson

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.
What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

JOB SUMMARY

The Brand manager will take on a leadership role in managing and advancing the Medicine Shoppe Canada pharmacy brand. As the steward of the brand, they will vigilantly monitor the competitive landscape, develop measurable strategies, and execute plans to strengthen the brand’s positioning in the marketplace.
The ideal candidate for this position will have a strong background in marketing, brand management, and experience leading successful marketing campaigns. The Brand manager must possess excellent communication, collaboration, and leadership skills, along with a proven track record of delivering results. This position requires strategic thinking, attention to detail, and the ability to manage multiple projects simultaneously.

MINIMUM QUALIFICATIONS:

• An undergraduate degree in relevant field.
• 7+ years of experience in retail marketing (brick and mortar), preferably within the pharmacy and healthcare sectors, media advertising, and social media management, including handling creative requests.
• 2+ years of leadership experience.
• Willingness to travel in Canada 1-3 times per year.

• Develop and lead the comprehensive marketing strategy for Medicine Shoppe Canada.
• Develop and implement brand strategy and positioning, as well as annual marketing plans that encompass:
• Advertising campaigns and promotions
• Event branding and marketing
• In-store activations
• Digital assets and content strategy
• Manage and oversee the creation and implementation of marketing campaigns, content, and collateral to support business development efforts and engage key customer segments.
• Collaborate with franchise operations, pharmacy services, category management, customer communications, and business development teams to facilitate program rollouts and deploy tools to grow the business.
• Communicate brand strategies, programs, and tools to all stakeholders, including internal team leaders and franchise owners, and present at owner events.
• Create and maintain brand narrative and visual identity guidelines.
• Monitor the competitive marketing landscape and identify benchmarks.
• Audit and measure the performance of campaigns, activities, and tools.
• Conduct competitive analysis to identify trends and opportunities, using insights to inform marketing strategy and tactics.
• Manage a marketing specialist, providing coaching, guidance, and feedback to ensure goal achievement and skill growth, while embodying McKesson’s i2Care and iLead values of integrity, innovation, inclusion, collaboration, and accountability.
• Support the Director/VP on all needed ad hoc projects.