Brand Manager OTC Benelux

at  Perrigo

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.
Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.

DESCRIPTION OVERVIEW

Do you have a passion for marketing and a desire to make a difference in the healthcare industry? Look no further! Perrigo Netherlands is a leading global provider of over-the-counter (OTC) healthcare products. As Marketing Brand Manager OTC, you will have the opportunity to shape the future of some of our brands like Coldrex, Bronchostop, Prevalin & Physiomer and connect with the next generation of consumers. Join us in our mission to empower individuals to take control of their own health and well-being, while unleashing your creativity and innovation in a dynamic and inclusive work environment. Together, we can create a lasting impact on the lives of millions, all while kick-starting your career in an industry that truly matters. Are you ready to leave your mark?
As you will be part of the Benelux marketing team and joining the South-West Perrigo cluster, you will find an international environment which allows you to connect and work together with both local as international marketing colleagues but also other departments such as Media & Digital, Trade marketing (CS&I), Sales or Regulatory Affairs.
Still enthusiastic to help us grow our brands to the next level?

As a Marketing Brand Manager OTC you will be responsible for:

• Local Brand Strategy: Help building and implementing brand strategies to enhance brand awareness, market positioning, and consumer loyalty.
• Brand Identity: Maintaining the brand’s overall image, tone, and personality. Ensuring consistent messaging across all marketing channels and materials, including advertising campaigns, social media, website, and packaging.
• Product Launches: Planning and executing successful product launches.
• Marketing Campaigns: Overseeing the creation and execution of marketing campaigns together with the media & digital team.
• Market Analysis: Utilizing centrally lead market research and consumer insights to understand target audiences, their needs, preferences, and behaviors. Applying these insights to develop effective marketing strategies and tactics that resonate with consumers.
• Budget Management: Managing marketing budgets, ensuring effective allocation of resources to maximize return on investment. Tracking expenses, analyzing costs, and providing regular reports to senior management.
• Performance Tracking: Tracking and analyzing brand performance metrics, such as market share, brand awareness, and customer satisfaction. Using data-driven insights to identify areas of improvement and discuss strategies with the Central team to enhance brand performance.