Brand Manager

at  Penny Market

JOB DESCRIPTION:

• Translate business needs and requirements into functional specs and creative concepts, and work closely with our creative and media agencies as well as our operations teams to realize successful communication campaigns;
• Manage multiple advertising projects at a time, overseeing every detail of the project from planning to reporting of KPI and results;
• Act as a liaison between several cooperative groups such agencies, Marketing teams and other departments, coordinating approvals, testing, and implementation for custom advertising campaigns;
• Coordinate with team members and acting as a link between the internal client, advertising team and agencies, and evaluating advertising results, among others.
• Monitor market trends and competitors’ activities and develop advertising measures to increase the customers’ interest in new or existing products or services.
• Acts as a brand guardian and makes sure the marketing strategy directions are met across all communication initiatives;
• Manages the advertising budget for his/hers campaigns.

Please refer the Job description for details