Brand Manager (Pepsi Max & Mountain Dew)

at  PepsiCo

Overview:
Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognized and career growth is supported.
We have an exciting opportunity for a Brand Manager to develop, manage, and implement all aspects of the marketing mix for Pepsi and Mountain Dew). As a BM, your role leads the delivery of innovation/NPD agenda and brand communication, including localising global communications as well as creating from scratch communications. You will also ensure flawless execution of the AOP on time and within budget. The role will involve engaging the bottler and regional/global teams through effective influencing and negotiation, resulting in long term volume, share and penetration growth for the brand.
Responsibilities:

ABOUT US:

We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career.

• Recognised as a Top Employer in both Australia and New Zealand in 2021 and 2022, one of only 16 organisations globally to earn this certification.
• Recognised as an WGEA Employer of Choice for gender equality for the past 12 years and is one of the leading organisations in this space.
• Gender Tick (NZ)
• Family Friendly Certification (AU)

Pep+ (PepsiCo Positive) is the future of our organization – a strategic end-to-end transformation, with sustainability at the center of how we will create growth and value by operating within planetary boundaries and inspiring positive change for the planet and people. It is our roadmap for becoming the global leader in convenient foods and beverages and a leading actor in the transformation of the global food system.
With a large portfolio of food and beverage brands, PepsiCo Australia & New Zealand employs more than 1,600 people across ANZ at Smiths Snack Food Company, Bluebird Foods NZ and PepsiCo Beverages. With global brands like Doritos, Gatorade, and Pepsi Max, we also make some home-grown favourites such as Smith’s Chips, Red Rock Deli, Twisties, and our Bluebird NZ snack brands.
Interested? Know someone who might be? This is a great opportunity to join the PepsiCo ANZ team.

• Brand Leadership: Develop and execute Pepsi Max and Mountain Dew brand plans aligned with business KPIs. Utilize consumer insights to drive effective marketing strategies.
• Innovation & Commercialisation: Lead innovation strategies for NPD, ensuring market relevance and growth. Collaborate with internal teams for flawless execution and performance tracking.
• Advertising & Creative Development: Embed brand positioning into ANZ markets, oversee creative development for impactful brand communications.
• Media Strategy: Create standout media campaigns leveraging analytics for ROI and reach.
• New Zealand Market: Align strategies with Australia, focusing on innovation and capability building in NZ as an incubator market.
• Trade and Channel Development: Drive consumer promotions and initiatives with bottlers and key customers, ensuring on-time execution and performance measurement.
• Stakeholder Management: Foster relationships with global teams, bottlers, and local stakeholders to ensure strategic alignment and business success.
• Talent Development & Leadership: Mentor Assistant Brand Managers, support integration efforts across snack and beverage categories.
• Agency / Supplier Management: Manage relationships with key agencies, ensuring efficient collaboration and competitive advantage in consumer insights and initiatives
  Qualifications: