Brand Manager, Product & Insights

at  Red Bull

COMPANY DESCRIPTION

The Brand Manager, Product & Insights position is responsible for driving Red Bull growth through ensuring we have deep consumer insights to offer the right products in the right channels, available at the right moments of need, to profitably grow the brand. The ideal candidate will have a proven track record of launching products that drive brand love and commercial impact. They will be poised to become the “consumer expert”, acting as a key driver of the annual marketing strategy and broader business priorities for Red Bull Canada.
The position will be a leader in consumer data analysis, portfolio management, insights storytelling, people management, and working cross-functionally, and with external partners and customers, to deliver results that represent the Canadian consumer. This role will help drive vision of the Marketing team and be instrumental in organization-wide growth and innovation.

QUALIFICATIONS

7(+) years’ experience in a CPG Marketing/Sales capacity.
Proven track record with leading cross-functional teams in a leadership capacity; driving a product strategy through the full life cycle and engaging all key stakeholders along the way.
Experience managing external research vendors & creative agencies – leading the process from brief to execution.
Thrive in a fast-paced environment where being a self-starter who can expertly manage many simultaneous projects with keen attention to detail—while also figuring out what is next and what is needed—is a must.
Strong business and financial acumen, supported by strong analytical skills; Proven excel skills are needed.
Proficiency in the art and science of insights—equally comfortable in the worlds of data analysis and creative storytelling with excellent presentation skills.
Experience across a wide range of quantitative and qualitative research at every level of the process—research design, vendor management, questionnaire development, data analysis, reporting – is an asset.
Fluent in English, French is an asset.

Please refer the Job description for details