Brand Manager Professional Communications & Digital

at  Johnson Johnson

Johnson & Johnson is currently seeking a Brand Manager Professional Communications & Digital UKI, located in Pinewood, Wokingham.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.
For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our dedication to respect the dignity and diversity of all is embedded in our Credo.
We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences.
That is why we are creating an inclusive environment where diverse backgrounds, perspectives and experiences are valued and every one of our people feels that they belong and can reach their potential. No matter who they are.
Diversity, Equity & Inclusion at Johnson & Johnson means “You Belong”!
About Johnson & Johnson Vision:
Take the opportunity to become part of the success story at the world’s largest and most broadly based healthcare company Johnson & Johnson.
At Johnson & Johnson Vision, we are united in our aspiration to partner with eye care professionals and help more people around the world preserve and restore sight for life. Eyesight is undervalued and undertreated—and we believe that it is our responsibility to help change this. Our vision is to help people see better, connect better, live better. Our mission is to bring science and sense of sight to life through world-class innovation and customer experience. The portfolio at Johnson & Johnson Vision includes the best selling contact lens brand in the world, ACUVUE®, plus consumer eye health solutions, dry eye treatments, refractive (Lasik) and cataract products.
https://jjvision.com/
https://www.jnj.com/about-jnj/jnj-credo
This role is within the UK/IRE marketing team for J&J Vision Care, a small but lively team. You will be one of a number of marketers working on the ACUVUE® brand and will report into the Group Brand Manager, Communications and Digital Lead. Collectively the marketing team works across both professional and consumer marketing, to both drive eye care professional advocacy, and consumer demand, for the brand.
Key Responsibilities:
Brand manager for ACUVUE® Professional Communications & Digital, with day-to-day responsibility for all professional touchpoints across owned, earned and paid.

Drive performance by owning and delivering the strategic professional communications plan for ACUVUE®/Johnson & Johnson Vision.

• Supporting Group Brand Manager with overall professional comms strategy
• Lead deployment of professional media plan, focused on growing return on investment through a performance marketing approach
• Lead Professional PR activation to ensure ACUVUE®/J&J remain top of mind with ECPs
• Lead Conference planning and deployment, working closely with cross-functional partners including Professional Education. Amplify conference attendance pre, during and post to maximise return on investment
• Optimise owned channels including Email and website content and functionality.
• Competitor focus - monitor activity & derive insight to improve ACUVUE® communications impact
• Effectively manage Professional media and PR agencies

Unlock category growth by winning with our key account (KA) customers
As marketing lead for a defined Customer Activation Team, drive contact lens category growth & maintain/grow Acuvue share within our key account customers by:
1. leading marketing aspects of specific projects/initiatives
2. Building relationships with the relevant KA contacts (head office and store level)
3. Shaping consumer/shopper outreach specific to key account

QUALIFICATIONS

Experience and Skills:
Required:
Experienced brand/product manager with the confidence and experience to take the reins in this high priority role quickly.
Critical to be self-sufficient, enthusiastic and passionate about delivery.
The marketing team work closely with Professional Affairs, Key Accounts, and the Salesforce management team in the UK/IRE business. A strong customer (retailer) focus is an essential part of how we do business and you’ll also be part of a cross functional team specific to a leading UK customer in order to drive excellence in customer activation.
The role also involves working closely with the EMEA marketing team on a UK lead market basis.
Preferred:
Sales/commercial and previous HCP experience beneficial but not essential.
Other:
Fluent in English
Occasional (<10%) travel around the UK e.g., conferences, work-with days with sales reps. Occasional trips within EMEA (1 or 2 per year)
What type of mark will you make?
Your rare talents and perspectives can make a vital contribution to creative products that improve the lives of people everywhere. At Johnson & Johnson, our company’s ethical character is defined by our people. We strive to attract people with strong, positive values and we develop, reinforce and reward those values. With good career development opportunities, we are the world’s sixth largest consumer company and can demonstrate an excellent range of benefits. If our ethos is aligned to your values, then this could be the best career move you’ll make

Please refer the Job description for details